SEO Specialist

Summary

Join our team as a data-driven SEO Specialist to drive campaign optimization and ABM execution. You will be responsible for SEO strategy, content coordination, and ABM campaign marketing, contributing to scaling inbound lead generation. Lead the strategic development and execution of organic marketing initiatives supporting demand generation and engagement. Build and optimize SEO, manage HubSpot-based campaigns, repurpose multimedia content, and translate executive vision into high-performing thought leadership. This fully remote position requires strong collaboration with the creative team and marketing coordinator. You will deliver monthly performance reports on SEO metrics, ABM success, and campaign ROI, leveraging AI to enhance efficiency and personalization.

Requirements

• Bachelor’s or Associate’s Degree in a relevant field is strongly preferred
• 3+ years of experience in SEO, campaign strategy, or digital marketing (B2B or agency experience preferred)
• Proven ability to manage SEO programs, including keyword research, metadata optimization, and technical audits
• Proficiency with tools like Google Analytics, SEMrush/Ahrefs, Google Search Console, and social scheduling platforms
• High proficiency in HubSpot, including but not limited to: Building and monitoring email campaigns, Building workflows, Building reports and dashboards, Analytics
• Clear and concise verbal and written communication skills
• Proficiency with Microsoft Office Suite or related software
• Ability to quickly learn the organization’s software systems
• Strong project management, time management, analytical, interpersonal, attention to detail, and organizational skills

Responsibilities

• Develop and maintain a keyword strategy aligned with the blog and thought leadership content calendar
• Own technical SEO efforts including metadata, site structure, page speed, internal linking, and schema markup
• Optimize and manage YouTube metadata for discoverability and engagement
• Repurpose webinars, video recordings, and executive talks into high-value SEO content (blogs, white papers, etc.)
• Work with the creative team to ensure content is SEO-friendly without sacrificing brand voice or readability
• Use HubSpot to build, automate, and track campaign workflows, lead scoring, and engagement stages, including incorporating the latest AI features in the platform
• Execute and refine Account-Based Marketing (ABM) campaigns, including segmentation, personalization, and retargeting
• Conduct A/B tests on messaging and creative assets to improve CTR and conversion based on account engagement data
• Build and manage an organic social media program to extend content reach and support campaign goals
• Write and ghost-publish executive thought leadership content aligned with current industry trends and the organization's point of view (POV)
• Partner with the Marketing Coordinator to align content calendars, campaign assets, and reporting needs
• Deliver clear, actionable monthly performance reports on SEO metrics, ABM success, and campaign ROI
• Use AI to augment speed to market, personalization, predicting search trends, aligning keywords with search intent, and optimizing content