SEO Specialist

Summary

Join Xplor's growing global marketing team as a driven SEO Specialist, playing a key role in executing and optimizing the SEO strategy across North America, Europe, and Australia. You will collaborate with content marketers and vertical marketing teams to drive lead generation and organic growth, leveraging AI-powered tools to enhance efficiency and improve search performance. This remote role offers significant learning and growth opportunities within a collaborative global environment. The ideal candidate is an SEO expert passionate about digital marketing and the evolving role of AI in marketing. Xplor offers a supportive team structure and various benefits, including flexible working arrangements and a commitment to diversity and inclusion.

Requirements

• Min. 3 years SEO experience
• Expert in current SEO trends and optimisation tactics to maximise results
• Experience in a range of SEO-focused tools to uncover insights, competitor analysis, inform our reporting
• Love the technical side of SEO – auditing our sites and competitors to find opportunities
• Expertise in undertaking keyword research to inform the SEO strategy
• Experience in utilising content to drive SEO rankings across the marketing funnel
• Demonstrable understanding of offsite SEO considerations
• Ability to run link building/outreach campaigns
• Able to develop and clearly communicate SEO recommendations
• Comfortable with autonomy and well organised
• Enjoy collaboration with web developers and wider marketing teams
• Strong analytical skills
• A passion for SEO, digital marketing and learning
• To be a clear communicator
• To be a team player and collaborate to achieve goals
• High attention to detail
• Able to work to deadlines and prioritise and manage time across multiple projects
• To be driven and able to work remotely
• Flexibility to adjust to various time zones

Responsibilities

• Support projects across North America, Europe and Australia
• Deliver the day-to-day execution and optimisation of our SEO strategy
• Drive lead generation and organic growth
• Apply AI-powered tools and techniques to enhance efficiency, surface insights and improve search performance
• Compile SEO reports and communicate to a range of stakeholders
• Undertake keyword research to inform the SEO strategy
• Utilise content to drive SEO rankings across the marketing funnel
• Create a great brief for a copywriter to ensure SEO objectives are clearly defined and delivered
• Undertake offsite SEO considerations
• Run link building/outreach campaigns
• Develop and clearly communicate SEO recommendations
• Manage projects/workflow using project management tools such as Asana, Trello, Monday etc
• Collaborate with web developers and wider marketing teams

Preferred Qualifications

• B2B experience
• Experience testing and learning around AI – ChatGPT, Bard, SGE etc
• Previous experience in Multilingual and International SEO

Benefits

• 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Unlimited access to LinkedIn Learning, plus regular career and growth conversations with your leader, as part of Xplor GPS
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements