SEO Specialist

Summary

Join Superformula as an SEO Specialist and contribute to a collaborative team focused on optimizing organic search strategies. You will partner with various teams to enhance content visibility across search engines, leveraging cutting-edge tools like generative AI. This role demands creative problem-solving, precision, and effective communication across time zones. You will craft impactful SEO copy, design effective tags, and contribute to the development of in-house SEO tools. The position offers the opportunity to significantly impact the company's digital strategy and success.

Requirements

• Bachelor’s degree in Computer Science, Marketing, or related field; or equivalent education and work experience
• At least (3) three years of experience in SEO/SEM, digital product, and web design
• Previous experience working with an enterprise web analytics platform (e.g. Adobe Analytics, Google Analytics) and Google business
• Previous experience working with web technologies and HTML-based code frameworks
• Resident in a time zone whose standard workday has a 6-hour overlap with the 9-5 work hours of the Pacific timezone; South America and North America

Responsibilities

• Manage the day-to-day operation of GMB and SEO/SEM analytics efforts to improve organic search results through various SEO techniques
• Collaborate with assigned business teams to identify strategies to maximize search exposure, including local search (GMB - Google My Business)
• Make recommendations to improve site and internal/external linking architecture, page construction, meta-data, content, and SEO copywriting
• Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools as well as traditional BI platforms; publish reporting and analytics on keyword analysis and search performance to internal stakeholders
• Help identify, develop and implement processes and procedures to regularly test and improve search performance
• Keep abreast of new features and functionality released within our analytics platforms and recommend how to best utilize these to grow our knowledge
• Provide thought leadership in the area of search engine optimization
• Backlinks - audit and manage backlinks. Keep high-quality and disavow low quality. We have 800K of these and have no idea who is pointing to us
• Manage Technical SEO - page speed, broken links, responsiveness
• On-Page Optimizations - optimize tags, and meta-data
• Competitive Analysis - analyze competitors and recommend improvements we can make
• Keyword Research - determine keywords that our guests use and make recommendations for on-page optimizations

Preferred Qualifications

• Previous experience with digital or web analytics for a hospitality or travel company
• Previous experience working in a resort industry setting
• Master's Degree in Business, Engineering, Computer Science, MIS, Mathematics, or Statistics
• Strong understanding of search algorithms and how various content and linking strategies affect results
• Working knowledge of how to manage multiple business entities with Google’s business platforms
• Ability to partner with the assigned business team, IT, and digital design to identify specific landing page strategies to maximize search exposure
• Excellent communication skills (English)
• Strong interpersonal skills to effectively communicate with all stakeholders and partners
• Strong attention to detail
• Ability to multitask on different tasks; copywriting, projects, research, and reporting