Seo Strategist

Summary

Join Brafton, a leading content marketing firm, as a remote, full-time contract SEO Strategist based in South Africa. This client-facing role requires strong analytical, technical, and communication skills, along with experience in agency settings. You will craft compelling audits, reports, and proposals, utilizing various SEO tools to assess client websites and execute optimization strategies. Success demands a deep understanding of technical SEO, Google Analytics, and the ever-evolving search landscape. The ideal candidate is a highly curious, self-motivated learner who thrives in a collaborative environment.

Requirements

• 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
• Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies
• Strong understanding of cross-channel marketing principles
• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
• Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
• Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
• Strong project management and organization skills, ability to prioritize and manage multiple projects
• Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
• Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more
• Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance
• Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.)
• The ability to meet scheduled and proposed deadlines
• Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel)
• Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides

Responsibilities

• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to
• Assess the health of our clients' websites
• Itemize errors and opportunities
• Execute against planned scopes relating to site optimization or other technical SEO-specific tasks
• Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects
• Leverage a strong understanding of Google Analytics
• Be a versatile team player who can tackle various projects and collaborate with all teams
• Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams

Preferred Qualifications

• Previous agency experience
• Passion for digital marketing
• Excellent problem-solving skills
• Very, very strong attention to detail
• A ton of curiosity about the ever-changing search landscape
• Exceptionally curious individual who is both autodidactic and capable of learning from others
• Strong people skills (communicating, problem-solving, building relationships)
• Exceptionally analytical and technical
• Very strong writer