SEO Strategist

Summary

Join SmartBug Media as a Strategist, SEO, and work remotely with a team of over 300 professionals. You will collaborate with clients and internal teams to develop and implement SEO strategies, improving client performance. This role requires expertise in keyword research, website audits, Schema implementation, link building, and SEO analytics. You will build and present SEO reports, diagnose and resolve issues, and advise on best practices. SmartBug offers a comprehensive benefits package including health insurance, paid time off, a remote work allowance, and professional development opportunities.

Requirements

• B.A. or B.S. degree
• 5-8 years of progressive SEO experience with a digital marketing agency or in-house team
• Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
• Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
• Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org
• Proficiency and knowledge of web development best practices and processes (code ability is not required)
• Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions
• Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
• Excellent writing skills and a strong understanding of best practices for SEO-friendly content
• Proficiency in Microsoft Office and Google Suite

Responsibilities

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
• Conduct SEO audits of client website performance
• Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
• Diagnose and resolve organic traffic and SEO issues
• Set up proper performance tracking on-site domains
• Implement Google Search Console and Google Analytics
• Inform client services and web team of algorithm updates and SEO news
• Advise on best practices around domain, sub-domains, and site architecture
• Provide expertise as needed for complex SEO problems/opportunities
• Contribute thought leadership to SmartBug marketing and PR efforts
• Other responsibilities as assigned

Preferred Qualifications

• Experience with HubSpot or marketing automation platforms preferred yet not required
• Experience presenting to clients or executive-level team members preferred
• Experience working remotely in similar roles is strongly preferred

Benefits

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Annual leadership conference, SmartBuga Palooza
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at the time of hire