SEO Strategist

Summary

Join Outliant, a fully remote digital product development and startup consulting company, as a Senior SEO Strategist. You will lead and execute impactful SEO initiatives for enterprise-level, multi-location businesses. Responsibilities include developing and executing SEO strategies, conducting keyword research, optimizing website pages, and tracking performance. You will collaborate with cross-functional teams and mentor junior team members. This senior-level role requires 5+ years of SEO experience and expertise in various SEO tools. Outliant offers a competitive salary, unlimited PTO, health insurance, performance-based bonuses, and a fun, casual work environment.

Requirements

• 5+ years of SEO experience, with a proven ability to develop and execute enterprise-level strategies
• Experience optimizing multi-location websites for organic and local search
• Expertise in keyword research, on-page optimization, and creating content outlines
• Proficiency in SEO tools like SEOClarity, BrightEdge, Google Search Console, and Screaming Frog
• Strong analytical skills with the ability to extract actionable insights from complex data sets
• Exceptional communication and presentation skills, with the ability to convey technical concepts to non-technical audiences
• Strong organizational and project management skills with a detail-oriented mindset
• A collaborative and proactive approach to solving problems and driving results

Responsibilities

• Develop and execute SEO strategies tailored to enterprise-level, multi-location clients
• Build long-term roadmaps to improve search visibility and align with client business goals
• Identify growth opportunities through detailed analysis and competitive research
• Conduct in-depth keyword research to uncover opportunities across various verticals
• Create detailed content outlines that align with SEO and user intent
• Partner with content teams to develop optimized, high-quality content that drives results
• Optimize website pages for target keywords, user experience, and search intent
• Improve metadata, internal linking, and other on-page elements to enhance rankings
• Ensure all content is aligned with SEO best practices
• Optimize multi-location websites for local search performance, including Google Business Profiles and location pages
• Develop scalable strategies to manage location-specific content and improve visibility in local markets
• Use tools like SEOClarity, BrightEdge, and Google Analytics to track and report on SEO performance
• Build insightful reports to highlight trends, opportunities, and actionable recommendations
• Continuously monitor algorithm changes and competitor performance to refine strategies
• Work closely with cross-functional teams, including content, design, paid media, and development, to align SEO with broader marketing goals
• Mentor junior SEO team members and share best practices
• Act as a subject-matter expert for clients, providing strategic recommendations and insights

Preferred Qualifications

• Experience managing large-scale SEO campaigns for multi-location businesses
• Familiarity with scalable content strategies and SEO for enterprise environments

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Medical/ Dental / Vision insurance (US-W2)
• Salary increases and performance-based bonuses
• Referral bonuses
• Mental health and well-being programs
• Fun and casual work environment
• Employee engagement activities and virtual gatherings