SEO Strategist

Summary

Join Outliant, a fully remote digital product development and startup consulting company, as a Senior SEO Strategist. You will lead and execute impactful SEO initiatives for enterprise-level, multi-location businesses. Design and implement strategies to enhance organic visibility and improve rankings. This role requires scalability, collaboration, and the use of tools like SEOClarity and BrightEdge. You'll have flexible hours and work with a world-class team. The position demands significant SEO experience and expertise in various SEO tools and techniques. Outliant offers a comprehensive benefits package including unlimited PTO, health insurance, performance-based bonuses, and wellness programs.

Requirements

• 5+ years of SEO experience, with a proven ability to develop and execute enterprise-level strategies
• Experience optimizing multi-location websites for organic and local search
• Expertise in keyword research, on-page optimization, and creating content outlines
• Proficiency in SEO tools like SEOClarity, BrightEdge, Google Search Console, and Screaming Frog
• Strong analytical skills with the ability to extract actionable insights from complex data sets
• Exceptional communication and presentation skills, with the ability to convey technical concepts to non-technical audiences
• Strong organizational and project management skills with a detail-oriented mindset
• A collaborative and proactive approach to solving problems and driving results

Responsibilities

• Develop and execute SEO strategies tailored to enterprise-level, multi-location clients
• Build long-term roadmaps to improve search visibility and align with client business goals
• Identify growth opportunities through detailed analysis and competitive research
• Conduct in-depth keyword research to uncover opportunities across various verticals
• Create detailed content outlines that align with SEO and user intent
• Partner with content teams to develop optimized, high-quality content that drives results
• Optimize website pages for target keywords, user experience, and search intent
• Improve metadata, internal linking, and other on-page elements to enhance rankings
• Ensure all content is aligned with SEO best practices
• Optimize multi-location websites for local search performance, including Google Business Profiles and location pages
• Develop scalable strategies to manage location-specific content and improve visibility in local markets
• Use tools like SEOClarity, BrightEdge, and Google Analytics to track and report on SEO performance
• Build insightful reports to highlight trends, opportunities, and actionable recommendations
• Continuously monitor algorithm changes and competitor performance to refine strategies
• Work closely with cross-functional teams, including content, design, paid media, and development, to align SEO with broader marketing goals
• Mentor junior SEO team members and share best practices
• Act as a subject-matter expert for clients, providing strategic recommendations and insights

Preferred Qualifications

• Experience managing large-scale SEO campaigns for multi-location businesses
• Familiarity with scalable content strategies and SEO for enterprise environments

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Medical/ Dental / Vision insurance (US-W2)
• Salary increases and performance-based bonuses
• Referral bonuses
• Mental health and well-being programs
• Fun and casual work environment
• Employee engagement activities and virtual gatherings