ServiceNow User Groups and Adoption Marketing Manager

Summary

Join ServiceNow as a Customer Marketing Manager! This data-driven role focuses on planning and executing engaging customer marketing activities to accelerate onboarding, deployment, and adoption. You will collaborate with Digital and Enterprise Field marketing teams, manage events, and analyze performance. The ideal candidate has 5+ years of experience in digital marketing and events management, strong organizational skills, and excellent communication abilities. This role is ideally located in Santa Clara, CA or Seattle, WA with remote options available. ServiceNow offers competitive compensation, including a base pay range, equity, benefits, and a flexible work environment.

Requirements

• Operate independently in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships
• Manage a group of experienced team members across varied business workflows
• Drive cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business
• Extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management
• Bachelor’s degree in digital media, marketing, events management, communications, or a related field
• 5+ years of experience in digital marketing, events management, data-driven campaigns, preferably with a focus on customer marketing
• Prior experience in managing online and on-site user groups for B2B companies
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills, with a knack for building relationships
• Proficiency in analytics dashboards, event management software and AI marketing tools
• Ability to work both independently and as part of a team in a fast-paced environment

Responsibilities

• Plan, create, track, manage a calendar of events for the Americas region, and communicate milestones for ServiceNow events including webinars, round tables, onboarding events as well as Summits, World Forums, trade shows, and other promotional activities
• Oversee all logistical aspects, from scheduling/logistics confirmation, speaker/facilitator engagement to event hosting, follow-up activities and recap
• Partner with Digital/DASO, social media and Community teams to drive an effective customer awareness and promotion strategy that will maximize reach for registration, attendance and customer engagement
• Utilize feedback and insights to tailor events that enhance customer experience and satisfaction
• Work closely with the regional teams and the community team to drive user group engagement in the region to drive higher deployment and adoption
• This can include 360 exchange sessions or more organic peer meet ups from the user groups
• Analyze event performance through metrics such as attendance, customer feedback, and engagement levels
• Provide post-event reports to inform future planning
• Establish and maintain relationships with vendors and partners, negotiating contracts and managing service delivery for specific activities
• Serve as the main point of contact during events, ensuring smooth execution and addressing any issues that arise

Preferred Qualifications

Experience in post-purchase or customer marketing

Benefits

• Base pay of $102,600 - $169,300, plus equity (when applicable), variable/incentive compensation and benefits
• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs