Social Content Creator

Summary

Join Bobbie, a company creating a confident parenting culture, as a Social Content Creator. You will report to the Social Media Manager and be responsible for creating engaging social media content across various platforms. Responsibilities include ideating and creating high-quality content, filming and editing videos and photos, staying up-to-date on social media trends, managing daily publishing, and collaborating with other teams. The ideal candidate will have 3+ years of experience in digital content creation and a strong portfolio showcasing creative storytelling. This role requires proficiency in video editing software and graphic design tools. Bobbie offers competitive compensation and benefits, including comprehensive health insurance, paid parental leave, and a flexible time off policy.

Requirements

• 3+ years of experience in digital content creation, social-first design, or short-form video production (CPG, eCommerce, or agency experience preferred)
• A portfolio of scroll-stopping social content that showcases strong storytelling, visual creativity, and an intuitive understanding of social platforms
• Hands-on experience with video shooting and editing (TikTok, Reels, CapCut, Adobe Premiere, or similar tools)
• Basic skills in graphic design as well as motion graphics (Figma, Photoshop, After Effects, or similar tools)
• A natural eye for composition, aesthetics, and lighting when capturing content
• A deep love bordering on obsession for online culture and an ability to tap into and translate cultural moments into brand content
• A fast and scrappy approach—comfortable working quickly, experimenting, and iterating in real time
• A self-starter mentality—someone who can run with an idea and make it happen without heavy oversight

Responsibilities

• Make, Make, Make: Collaborate with the Social Media Manager and Growth Lead to ideate and create high-quality, native social content across platforms—think Reels, TikToks, memes, motion graphics, GIFs, and short-form videos that feel organic and shareable
• Shoot & Edit on the Fly: Comfortable filming, photographing, and editing across a variety of social-friendly formats, including product, lifestyle, and UGC-inspired content
• Be Trend-Obsessed: Stay ahead of social trends, platform shifts, and viral moments, ensuring Bobbie’s content remains fresh, timely, and internet-savvy
• Analytical- You optimize based on content that performs and quickly make a plan to get it in front of more people– via paid and cross-channel execution
• Press Publish : Manage daily publishing across all channels, including ensuring captions, key words, and hashtags align with overall content marketing strategy and SEO. Boost content where we’re seeing success
• Curate the Calendar: Monitor and adapt publishing schedule as needed to respond to cultural moments and real-time opportunities
• Own Visual Storytelling for Social : Work closely with the Social Media Manager, Creative Strategist and marketing team to shape Bobbie’s social content aesthetic through engaging visuals and compelling content
• Work Quickly & Iteratively: Adapt and refine content based on performance, trends, and audience feedback—nothing is too precious to tweak or try again
• Collaborate Across Teams: Work closely with growth, marketing, and brand teams to support ongoing initiatives, launches, and campaigns with best-in-class creative
• Be a Social Creator Studio of One: Operate as a scrappy, agile, and high-output creator who can concept, create, and edit quickly without heavy production lift

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement