Social Content Intern

Summary

Join our fast-growing consumer health & wellness brand as an early team member and assist in creating, curating, and managing content across social media platforms.

Requirements

• Currently pursuing a degree in Marketing, Communications, Journalism, or a related field (or recent graduate)
• Excellent follow-through. Ability to keep the pieces moving and not let anything fall through the crack
• Comfortable shooting on camera and being featured in organic and paid social ads
• Strong organizational skills with great attention to detail
• Proficient with CapCut, Canva, Photoshop, Microsoft Office, and Google Suite
• High energy and drive to produce videos daily
• Creative, out-of-the-box thinker with an eye and passion for creating content, able to spot “content moments” and creative opportunities and execute swiftly on them
• High-level understanding of social platforms and video editing
• Deep understanding of TikTok and Instagram Reel platforms, best practices, trends, and know confidently how to captivate, grow and engage an audience
• You consider yourself an outstanding communicator
• Creative thinking with a problem-solving mindset
• Meticulous attention to detail with a strong commitment to quality
• Ability to work independently as well as part of a team
• Passion for wellness community and herbal medicine

Responsibilities

• Staying current on weekly IG Reels/TikTok video trends and quickly executing concepts relevant to the brand
• Ideating, planning, shooting, and editing short-form video content for TikTok, IG Reels and YouTube Shorts. Goal of shooting 8-10 pieces of content a week
• Work closely with our founder, Shizu Okusa, to capture content in person for paid and organic usage
• Attend local events and capture content when needed
• Work with the marketing team to produce campaign or launch-specific content for organic and paid social
• Create and test new recipe content using our herbal formulas
• Support in editing videos and photos from influencers when needed
• Ensure brand voice is unique to Apothékary (sass, lightheartedness, fun) and is consistent across all digital channels
• Stay up to date with trends across platforms and present relevant ideas to the team
• Maintain the highest standards of professionalism, discretion, and confidentiality with all materials and information
• Take on special projects as assigned which may include research into topics of interest