Social Media and Ads Manager

Summary

Join ByGigi, a cake studio transforming cakes into edible art, as a Social Media Manager. You will develop and manage engaging visual and written content for online platforms, plan and execute marketing campaigns, and manage the online shop. Responsibilities include content creation, planning, scheduling, website management, analytics, trend spotting, and collaboration with internal teams. The ideal candidate has at least two years of social media management experience, proven Instagram and website content management skills, and access to their own work device. This is a full-time contractor or part-time freelancer position, working remotely Monday to Friday.

Requirements

• Minimum of 2 years’ experience as a Social Media Manager
• Proven experience managing Instagram accounts and overseeing website content
• Must have access to their own work device (laptop or desktop)

Responsibilities

• Develop visual and written content (posts, reels, stories, paid adds etc.) focused mainly on shop online
• Take or source photos/videos that align with brand style (photos & videos will be sent by gigi)
• Use design tools (like Canva or Adobe Suite) to make graphics and helpful pamphlets, pop up artwork and campaign ads
• Create and manage a content calendar
• Plan campaigns around our mkt calendar such as product launches, key events
• Run and manage ad campaigns
• Schedule posts using tools like Meta Business Suite
• Manage and upload new products on shop online(this can be reviewed depending on habitability (using wordpress website servidor) ecommence or shopify
• Track performance (likes, shares, reach, engagement, etc.)
• Adjust strategy based on insights
• Present reports monthly so we can create strategies based on what’s working or not
• Stay on top of trends (audio, hashtags, formats, memes)
• Recommend new tactics to grow following and reach
• Understand competitors and what’s working in the industry
• Communicate with internal teams (marketing,sales, etc.)

Preferred Qualifications

• Experience providing support to an international or foreign-based company
• Familiarity with the Australian market
• Background in working with a pastry business or a related industry
• Familiar with or passionate about fashion, design, and food
• Experience working on the creatives (video and photo editing)