Social Media And Community Manager

Summary

Join Newsela as their Social Media and Online Community Manager and lead the brand's digital presence. You will develop and execute social media strategies, engage with the audience, and foster a thriving online community. This role requires strong social media expertise, community building skills, and data analysis capabilities. You will collaborate with various teams to create engaging content and track campaign performance. Newsela offers a competitive salary, stock options, and a comprehensive benefits package including remote work, flexible PTO, and professional development opportunities. The ideal candidate possesses 3+ years of relevant experience and a passion for building online communities.

Requirements

• 3+ years of experience in social media management, community building, or digital marketing
• Strong understanding of social media algorithms, trends, and best practices
• Experience using social media management tools (Hootsuite, Sprout Social, or similar)
• Excellent writing, communication, and storytelling skills
• Proven ability to grow and engage online communities
• Data-driven mindset with experience in analyzing social media metrics
• Passion for fostering meaningful conversations and relationships online

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals of driving new users and encouraging product adoption
• Contribute to and leverage a shared Editorial Calendar to create platform-optimized content (polls, Q&As, reels, videos, graphic carousels) across social channels
• Stay ahead of trends, adjusting the posting schedule based on current events, trending topics, business priorities, and performance analytics
• Manage and grow our presence across key platforms (LinkedIn, Twitter, Instagram, Facebook, etc.)
• Monitor trends, conversations, and competitor activity to keep our brand relevant
• Track and analyze performance metrics both within platform and off-platform, adjusting strategies to optimize engagement and reach
• Build and nurture an engaged online community across owned channels
• Collaborate with Community Coaches and internal subject matter experts to elevate teacher voices and advocacy within and beyond the Newselaverse
• Partner with the Growth Marketing Manager and Customer Engagement Manager to cross-promote activations and programs on social / online community channels
• Develop initiatives to encourage user-generated content, discussions, and brand advocacy on our online channels (ex: hosted chats, live feeds)
• Respond to community inquiries, comments, and concerns in a timely and brand-aligned manner. (can outsource to a designated Support team member or SEM)
• Identify and activate brand champions and influencers to amplify our message. (Collaborating with SEMs, Educator Spotlights, Customer Engagement Manager)
• Partner with internal subject matter experts to create a process for generating platform-optimized content that provides daily, weekly coverage across channels
• Work closely with content marketing, demand generation, and product marketing teams to ensure social media and community efforts align with broader marketing initiatives
• Support product launches, events, and campaigns with engaging digital storytelling
• Leverage social listening tools to gather insights and inform content strategies
• Track the impact of social campaigns on company-level OKRs: primarily growth and engagement, secondarily demand generation

Benefits

• Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul
• Almost all of our roles are fully remote - tech stipend included!
• Supplemental programs and time off to take care of your family and yourself
• Flexible PTO to recharge, including Sabbatical Leave
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality