Social Media Community Manager

Summary

Join SoulCycle, in partnership with Equinox Media, as a Social Media Community Manager for the SoulCycle At Home experience. This remote role focuses on growing the brand's presence on Instagram and TikTok. You will collaborate with the NYC-based creative team to develop social media content, strategize channel growth, and manage daily community engagement. The position involves writing, editing, and managing social media communications, creating benchmarks and goals, and delivering weekly performance reports. This is a contracted project paying $1,000 per week for approximately 10-15 hours of work per week.

Requirements

• Experience building brands on social media platforms (preferably Instagram and TikTok)
• Creative, out-of-the-box thinking to help expand the offering
• Interest or familiarity with the SoulCycle brand and its brand POV
• Interest and ability to learn and adapt
• Strong organizational skills and attention to detail
• Personable and able to interact with Instructor Talent

Responsibilities

• Execute daily community management across all platforms
• Post daily on Instagram or TikTok
• Partner with the NYC-based creative team to identify opportunities for social content capture and support in storyboarding, scripting, and editing content
• Strategize on how to grow the channels (primarily TikTok)
• Maintain and develop opportunities of engagement and interaction with the community on all platforms
• Work remotely with talent to instruct, gather footage, and post content for social channels (when appropriate)
• Support SoulCycle At Home instructors’ posting on their own channels about their experience as talent (when appropriate)
• Identify and create benchmarks and goals for the social profiles
• Deliver brief weekly reports on performance across channels
• Collaborate in aligning At Home social channels with SoulCycle marketing and social initiatives and brand voice
• Respond to operational learnings and make suggestions on improvements of voice and presence across social channels
• Work on ongoing projects to help ensure the longevity and evolution of the project

Benefits

• Remote work
• $1000/week pay