Social Media Coordinator

Summary

Join PENN Entertainment’s digital team as a Social Media Coordinator and drive promotion for our sportsbook and online casino brands. You will support social strategy, manage social posting and reporting, conduct research and analysis, and ensure consistent execution of social media tactics. This data-focused role requires managing social media audiences, maintaining brand voice, and optimizing content for maximum reach and engagement. You will collaborate with cross-functional teams, analyze campaign performance, and research industry trends. The position offers competitive compensation, comprehensive benefits, and a fun work environment. PENN Entertainment is committed to supporting your career growth and offers education and conference reimbursements.

Requirements

• Bachelor’s degree (B.S./B.A.) in marketing, management, business administration, or related field, or equivalent work experience
• 1-2 years of experience in a digital marketing and/or online gaming operations role
• Capability to work cross-functionally, including virtual teams
• Strong verbal and written communication skills
• Strong attention to detail
• Ability to organize and prioritize tasks constantly
• Strong experience using social media measurement tools like Sprout, Facebook/Instagram Insights (Meta’s Business Suite), TikTok Analytics, X Analytics, and YouTube Analytics
• Experience with Photoshop or digital illustration tools
• Self-starter
• Passionate and knowledgeable about North American online gaming, and sports
• Competent in Microsoft Office and/or Google Suite
• Ability to work in a fast-paced environment

Responsibilities

• Monitor and help create daily and engaging ESPN BET content that supports the overall marketing strategy
• Create and schedule highly engaging and competitive posts for HWC, PPC, HWR, and TSC
• Monitor social media progress using social media management tools, analytics platforms, and others
• Produce and distribute weekly reporting across a variety of categorical verticals including but not limited to earned/owned social performance, competitive analysis, sentiment, etc
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
• Review the success of campaigns and analyze ways to best optimize campaigns and posts
• Research new media platforms, trends, and industry opportunities
• Provide feedback from social media trends and research which will be presented to the marketing management team and VP Social
• Work cross-functionally with social, trading, and marketing teams to align priorities, campaigns, and content distribution
• Track and ensure timely posting across the right platforms based on content type and audience behavior
• Share best practices, templates, and updated social guidelines with talent and their teams
• Provide light copy support when needed to ensure messaging is clear, brand-safe, and optimized for performance
• Flag underperforming or off-brand posts and work with teams to troubleshoot and optimize
• Maintain a tracker of talent deliverables to ensure content goes live as planned
• Other duties as required

Benefits

• Competitive compensation package
• Comprehensive Benefits package
• Fun, relaxed work environment
• Education and conference reimbursements