Social Media Manager

Summary

Join OLIPOP as our Social Media Manager and lead the organic social strategy, executing day-to-day channel operations, content planning, performance tracking, and platform optimization across various platforms. Collaborate with internal and external teams to create engaging content, manage content calendars, and track performance metrics. You will be responsible for platform innovation, testing new features and formats, and reporting on key insights. This role requires 3+ years of experience managing social media for a CPG or consumer brand, proven success in organic content management, and strong analytical skills. The ideal candidate will possess strong creative judgment, the ability to adapt to changing priorities, and a collaborative mindset. OLIPOP offers a competitive salary and bonus, and a fully remote work environment.

Requirements

• 3+ years of experience as a Social Media Manager (in-house or agency), with a strong preference for CPG or consumer brands
• 5+ years of experience in social media and marketing roles
• Proven success managing organic content across various platforms , specifically TikTok, Instagram, Facebook, LinkedIn, and Pinterest
• Experience owning social content calendars and publishing workflows , with strong organizational, communication, and project management skills
• Confident collaborating with copywriters, creatives, and agencies to bring platform-specific ideas to life
• Skilled in identifying trends, cultural moments, and brand storytelling opportunities that drive relevance, conversation, and engagement
• Strong analytical mindset ; able to build, interpret, and report on platform insights, engagement metrics, and video performance to optimize content strategy and surface key learnings
• Experience building monthly, quarterly, and annual performance reports in both spreadsheet and deck formats, with confidence presenting insights to cross-functional partners, directors, and senior leadership
• Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance
• Understanding of the influencer ecosystem , social/PR gifting campaigns, and creator-driven amplification strategies
• Experience using software and systems platforms , specifically, Dash Hudson, Sprout, and Trello for scheduling, content planning, and performance tracking
• Experience with social listening —actively monitoring conversations, sentiment, and cultural signals across platforms to identify opportunities, flag potential risks, and inform content and engagement strategy
• Experience working within a fast-paced, high-growth environment —paired with a self-starter mindset and the ability to prioritize, pivot, and collaborate across teams with ease

Responsibilities

• Lead day-to-day management of OLIPOP’s social media channels (including, but not limited to, Instagram, TikTok, LinkedIn, Facebook, Pinterest, etc.)
• Build and manage strategic content calendars aligned with brand priorities, launches, and cultural moments
• Collaborate with internal copywriters to develop best-in-class social copy that reflects our brand tone, sparks conversation, and aligns with platform best practices
• Brief creative needs to internal designers or freelance partners, and provide strategic direction and feedback
• Collaborate with cross-functional teams to support launches, influencer campaigns, retail moments, and LTOs
• Collaborate closely with our Content Creator to develop platform-native content ideas—whether inspired by trends, cultural moments, seasonality, product launches, LTOs, or retail-specific initiatives—and ensure those concepts are aligned with channel strategy and creative priorities
• Stay ahead of trends, formats, and platform updates —and pitch timely, relevant content opportunities
• Track and analyze performance metrics across platforms to optimize content strategy, surface key insights, and inform testing. Own the creation of monthly, quarterly, and annual performance reports—building both spreadsheets and decks to clearly communicate learnings, trends, and opportunities to the social team, cross-functional partners, and leadership
• Own the scheduling and publishing of all social content across platforms, ensuring posts go live on time and in alignment with our content calendar. Coordinate closely with the Community Manager on engagement, CX escalations, and timing to maintain a consistent and responsive presence
• Own platform-level channel health and innovation —testing new features, tools, and content formats regularly

Preferred Qualifications

• Strong creative judgment and the ability to give thoughtful feedback on content and storytelling
• Comfort navigating ambiguity and shifting priorities—while staying organized and proactive
• Ability to connect social performance to broader business goals and marketing KPIs
• Experience supporting cross-functional collaboration for product launches, LTOs, or retail moments
• Strong proficiency with Dash Social or Sprout to track performance and analyze social metrics
• Familiarity with OLIPOP’s voice, values, and cultural space—or genuine excitement to learn and adapt quickly
• You bring energy, curiosity, and a solutions-first mindset to everything you do—and thrive in collaborative environments where no two days are the same

Benefits

• $90,000-$105,000 base salary + bonus
• Fully remote