Social Media Strategist

Summary

Join Big Brothers Big Sisters of America (BBBSA) as a Temporary Social Media Strategist! This is a 3-month, full-time, remote position focusing on executing social media strategies, content planning, and community management. You will manage the national social media calendar, create engaging content, and monitor social media channels. The role requires strong organizational skills, proficiency with Sprout Social, and excellent copywriting abilities. Experience managing social campaigns across multiple platforms is essential. This position offers the chance to contribute to a meaningful cause and make a real impact.

Requirements

• Years and Scope of Related Work Experience : 2–4 years of professional experience managing social media accounts, ideally for a nonprofit or purpose-driven brand
• Demonstrate commitment to BBBSA’s shared leadership competencies and organizational values
• Provide consistent follow-up regarding assigned projects and after meetings
• Cultivate an environment where all team members feel valued, included, and empowered to achieve their potential
• Manage related and other duties as assigned in support of department and business needs
• Strong organizational skills and experience managing content calendars and requests in tools like Asana
• Proficiency with Sprout Social (or similar platforms) for scheduling, reporting, and engagement tracking
• Excellent copywriting and storytelling skills
• Ability to prioritize, pivot, and manage deadlines in a fast-paced environment
• Experience managing social campaigns across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and Threads
• Background in nonprofit communications or youth-serving organizations
• Understanding of current digital trends, meme culture, and mission-aligned brand tone
• Design experience or ability to brief design teams effectively
• Prior experience supporting crisis comms and/or community management best practices
• Location : Continental United States (100% Remote)
• FLSA Status: Full Time, Exempt
• Duration: 3 Month Temporary Assignment

Responsibilities

• Regularly source and organize content from across our network—agency feeds, partner activations, national events, and more
• Manage the national Asana social calendar with consistent updates, content shifts, and weekly flow adjustments
• Maintain a posting cadence of 3–4x/week per platform, with flexibility based on campaign needs
• Ensure proper tagging of partners, agencies, and individuals, and adjust content formatting per platform norms
• Track and prioritize all incoming content requests (comms, fundraising, partnerships, national campaigns) via Asana
• Evaluate calendar content weekly to distinguish between time-sensitive and evergreen posts
• Maintain a clear content pipeline and ensure nothing falls through the cracks
• Collaborate with AmeriCorps Vista on content drafting (typically 2 assigned posts per week), reviewing drafts 1.5 weeks out
• Finalize copy and creative in Sprout Social, making necessary adjustments for timeliness or tone
• Assign and brief posts in Asana with clear context, deadlines, and asset needs
• Own daily operations in Sprout Social, including: Scheduling all social post
• Monitoring engagement and comment sentiment
• Reporting on weekly and monthly metrics
• Flag unusual activity and help execute BBBSA’s crisis response protocol when needed
• Prepare and send a weekly roundup (typically Mondays/Tuesdays) for internal alignment
• Collaborate with the comms team to finalize the upcoming week’s plan by Wednesday
• Lead social strategy and execution for major campaigns and seasonal moments (e.g., National Mentoring Month, EOY Giving, Annual Conference)
• Pitch creative concepts, write copy, manage asset development (with design support), and coordinate review cycles
• Balance quick-turn needs with long-term calendar planning
• Monitor comments and DMs daily, respond when appropriate, and escalate sensitive issues
• Ensure tone, voice, and brand alignment across all social interactions
• Collaborate with AmeriCorps Vista on monthly performance reports, highlighting trends, insights, and optimization opportunities
• Recommend new content types, formats, or posting strategies based on what’s working