Remote Social Media & Influencer Marketing Specialist

Summary

Airalo is seeking a Full-time Social Media and Influencer Marketing Specialist to join their APAC team and grow the Australian market. The role involves developing and executing influencer marketing campaigns, managing budgets, handling multiple projects simultaneously, and staying informed about industry trends.

Requirements

• At least 3+ years of experience in a Social Media and Influencer Marketing role, preferably in a startup/scale up context
• Strong knowledge of the Australian market
• General marketing experience in brand management, content, social media, influencer and market insights with an in-depth understanding of the social media and digital space
• Excellent knowledge of the main social media platforms (with focus on Instagram, TikTok and Youtube) and any key platform used or emerging in your target market; abreast of social media best practices, and regional, and global trends
• Superior internal/external communication & cross-functional stakeholder management skills
• Enjoying and excelling at handling multiple projects simultaneously in a complex environment
• Good time management with an eye for perfection

Responsibilities

• Develop and execute end-to-end influencer marketing campaigns aligned with Airalo's goals and target audience
• Partner with relevant Australian influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products
• Develop and execute an effective social media strategy tailored to the Australian market to increase brand awareness, engagement, and lead generation
• Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers
• Monitor, analyze performance and prepare reports on the ROI and effectiveness of influencer marketing efforts, including KPIs and metrics
• Effectively manage the budget allocated for influencer marketing campaigns, ensuring efficient use of resources
• Ensure that influencer partnerships comply with legal regulations and company policies. Manage influencer contracts and negotiations
• Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally

Preferred Qualifications

• Prior experience in the tech, travel, or telecommunications industry
• A network of Australian influencers or influencer agencies you already worked with

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination & other benefits