Airalo is hiring a
Social Media & Influencer Marketing Specialist, Remote - Singapore

Summary

Airalo is seeking a Full-time Social Media and Influencer Marketing Specialist to join their APAC team and grow the Singapore market. The role involves developing and executing influencer marketing campaigns, managing budgets, handling crises, and staying up-to-date with industry trends.

Requirements

• At least 3+ years of experience in a Social Media and Influencer Marketing role, preferably in a startup/scale up context
• Strong knowledge of the Singapore market
• General marketing experience in brand management, content, social media, influencer and market insights with an in-depth understanding of the social media and digital space
• Excellent knowledge of the main social media platforms (with focus on Instagram, TikTok and Youtube) and any key platform used or emerging in your target market; abreast of social media best practices, and regional, and global trends
• Superior internal/external communication & cross-functional stakeholder management skills
• Enjoying and excelling at handling multiple projects simultaneously in a complex environment
• Good time management with an eye for perfection
• Fluent English communication skills

Responsibilities

• Brainstorm, develop and execute end-to-end influencer marketing campaigns aligned with Airalo's goals and target audience
• Partner with relevant Singapore influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products
• Develop and execute an effective social media strategy tailored to the Singaporean market to increase brand awareness, engagement, and lead generation
• Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers
• Monitor, analyze performance and prepare reports on the ROI and effectiveness of influencer marketing efforts, including KPIs and metrics
• Effectively manage the budget allocated for influencer marketing campaigns, ensuring efficient use of resources
• Ensure that influencer partnerships comply with legal regulations and company policies. Manage influencer contracts and negotiations
• Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally
• Stay informed about industry trends, emerging influencers, and new platforms to continuously adapt and enhance Airalo's influencer marketing strategies

Preferred Qualifications

• Prior experience in the tech, travel, or telecommunications industry
• A network of Singapore influencers or influencers agencies you already worked with

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination & other benefits