Social Media Manager

Summary

Join 20four7VA as a Social Media Manager and leverage your expertise to manage and grow a client's social media presence. This senior-level role requires a minimum of 20 hours per week with flexible hours, Monday-Friday, in the EST time zone. You will be responsible for all aspects of social media management, from content creation and optimization to paid advertising and performance analysis. The ideal candidate possesses proven experience in social media management, content creation, and engagement strategies, along with proficiency in various social media tools and design software. 20four7VA offers competitive rates, weekly payments, paid time off, paid holidays, free training, and a supportive community.

Requirements

• Possess proven experience in social media management, content creation, and engagement strategies
• Demonstrate a strong understanding of social media algorithms, trends, and best practices
• Have experience with SEO principles and digital marketing coordination
• Possess excellent written and verbal communication skills
• Be able to analyze social media insights and adjust strategies accordingly
• Show proficiency in social media tools and scheduling platforms
• Be knowledgeable in Facebook, Instagram, Twitter, LinkedIn, TikTok
• Be knowledgeable in Canva, Adobe Photoshop, or other design tools
• Be knowledgeable in Buffer, Hootsuite, or other scheduling tools
• Be knowledgeable in Google Analytics, Meta Business Suite
• Be knowledgeable in video editing software (Adobe Premiere Pro, CapCut, or equivalent)

Responsibilities

• Set up and maintain social media accounts, ensuring profiles are updated, engaging, and aligned with brand identity
• Enhance content reach by posting strategically, optimizing for SEO, and selecting the best platforms for the target audience
• Develop and schedule dynamic, engaging posts in various formats (written, graphic, video) to maintain audience interest and brand reputation
• Foster relationships with followers, respond to comments/messages, and create a sense of community and trust around the brand
• Align social media efforts with broader digital marketing strategies, collaborating with marketing teams for consistency
• Monitor and respond to customer inquiries via social media to ensure prompt and effective customer support
• Track audience demographics and engagement trends, providing insights to optimize content and marketing strategies
• Plan, launch, and optimize paid social media campaigns to meet promotional goals
• Monitor social media ad performance, analyze campaign success, and suggest improvements for future marketing efforts
• Edit and optimize video content for social media platforms to enhance engagement and reach
• Provide a Monthly Social Media Performance Report: Engagement metrics, content effectiveness, and growth insights
• Provide an Ad Performance Report: Summary of ad spend, reach, conversions, and recommendations for future campaigns

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you