Senior Social Media Manager

Summary

Join HackerOne as a Senior Social Media Manager and lead the global social media strategy across LinkedIn, YouTube, X, and Instagram. This highly visible role involves overseeing day-to-day channel execution, shaping long-term strategy, and leveraging AI and automation tools. You will be responsible for elevating brand presence, growing engagement, and ensuring alignment with business priorities. The ideal candidate possesses strong storytelling and copywriting skills, a deep understanding of social media platforms, and experience using AI tools for social media management. This remote position offers flexibility while requiring periodic in-person interactions. HackerOne embraces a flexible work approach, enabling remote work while maintaining productivity and collaboration.

Requirements

• 6+ years of experience in social media strategy and execution, preferably in B2B tech or cybersecurity
• Demonstrated success growing brand presence and engagement across LinkedIn, YouTube, Instagram, and X
• Deep understanding of platform algorithms, audience behavior, and content formats across social channels
• Experience using AI tools to support social media content creation, scheduling, or engagement
• Strong storytelling and copywriting skills, with a sharp eye for visuals and video
• Familiarity with social media management and analytics platforms (e.g., Sprout Social)
• Comfortable collaborating with creative teams, executives, and subject matter experts
• Excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Develop and lead the global social media strategy across LinkedIn, YouTube, X, and Instagram, ensuring alignment with brand and business goals
• Own the social content calendar, channel planning, and execution—partnering with internal teams to create compelling content
• Manage performance reporting and insights, optimizing campaigns and content based on data-driven learnings
• Use generative AI and automation tools to scale content production, personalize engagement, and streamline operations
• Identify new and emerging platforms and trends that align with our audience and brand strategy
• Work cross-functionally with communications, content, creative, demand gen, and product marketing teams to amplify key initiatives
• Support executive visibility and thought leadership through social programs and content
• Monitor social conversations and trends, identifying risks and opportunities for real-time engagement
• Maintain brand voice, tone, and messaging consistency across channels

Preferred Qualifications

• Familiarity with YouTube strategy and video-first content production
• Background in community building or influencer partnerships in B2B settings
• Experience supporting social media for executive thought leadership
• Working knowledge of brand voice and message consistency across global markets

Benefits

• Health (medical, vision, dental), life, and disability insurance
• Equity stock options
• Retirement plans
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program
• Flexible Work Stipend