Binance is hiring a
Social Media Manager in Mexico, Colombia

Summary

The job is for a Social Media Manager at Binance, responsible for managing the company's social media accounts, developing local social media strategies, building networks of content creators, and driving community engagement. The role requires 3+ years of experience in digital marketing or social media, fluency in Spanish and English, knowledge of the crypto market, strong writing skills, and the ability to work with influencers and content creators.

Requirements

• Minimum 3+ years of experience in digital marketing or social media related roles for brands
• Spanish native, Fluent English, Portuguese is a plus
• Deep understanding of the crypto market and crypto culture
• Social media native
• Ability to create creative social content
• Influencer marketing and event management is a plus
• Experienced working with influencers, content creators and UGC
• Knowledge of crypto and Binance’s product suite
• Strong writing and copywriting skills. Demonstrate a clear and concise style of communication
• Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented

Responsibilities

• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture
• Lead and drive and develop the local social media accounts (IG, X, YT, TT)
• Own the local social media strategy including channel and content strategy
• Define local relevant posting strategy and follow local trends and insights
• Observe market and competitor movements at all times to react with relevant messages and posts
• Build a network of content creators
• Build an engaged audience in each channel
• Develop community networks with local crypto & Web3 communities and drive Binance community channels (Telegram/Discord)
• Own the monthly Binance Live/Webinars agenda for your region including planning and execution
• Lead the social content strategy including creative content creation around key industry moments, weekly campaign calendar, product launch, events and community activities
• Ability to work with a matrix organization with global social media guidelines, global social team and with external departments, including influencers and partnerships
• Support Events & influencer marketing in the region
• Work closely cross-functionally with the regional marketing team, design, content, performance marketing, and product
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance

Benefits

• Competitive salary
• Flexible working conditions
• Flat organisation
• Great Locations with a highly talented and international colleagues
• Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!