Binance is hiring a
Social Media & Performance Marketing Manager
closedBinance
π΅ ~$75k-$95k
πUnited Arab Emirates
Summary
Binance is looking for an experienced Social Media & Performance Marketing Manager with a passion for marketing and technology, who has a well-versed understanding of the cryptocurrency and blockchain industry. The role involves developing and implementing social media strategies, overseeing Binance's social media platforms, collaborating with cross-functional teams, analyzing social media metrics, supporting regional paid ads strategy, and working with editorial and marketing teams to drive content creation.
Requirements
- Bachelor's degree in marketing, communications, or a related field
- A minimum of 5 yearsβ experience in social media management. Experience in the blockchain and cryptocurrency industry is a plus
- Experience developing social media strategies & Proven ability to build a social media community
- Solid understanding of performance marketing, conversion, analytics and online customer acquisition
- Must be a fluent English & Arabic speaker
- Excellent communication and interpersonal skills
Responsibilities
- Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice
- Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube
- Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes
- Analyze social media metrics and report on performance and trends
- Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content
- Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required
- Work with editorial and marketing teams to drive content creation and content marketing
This job is filled or no longer available
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