Social Media Manager

Summary

Join Kraken's Social Media team as a chronically online, crypto-native Social Media Manager! You'll be responsible for creating engaging content across various social media platforms, identifying trends, and managing a content calendar. This role requires 7+ years of experience in social and content strategy, a deep understanding of the crypto industry, and strong writing and communication skills. You'll work closely with cross-functional teams and manage external production partners. Kraken is a fully remote company with a global team, offering a unique opportunity to build the future of crypto. Apply now!

Requirements

• 7+ years of experience in social and content strategy with an emphasis on brand, experiential, and highly collaborative, fast paced brand marketing activations and partnerships
• Deep understanding of the crypto industry & knowledge of personal financial management
• Strong writing, editing, and communication skills
• Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team or being scrappy on CapCut
• In-depth knowledge of social media platforms (X, Instagram, LinkedIn, TikTok, etc.) and social media management tools (Sprinklr, Sprout Social, etc.)
• Experience in managing social agency, creative agency, creator agencies and other external production partners

Responsibilities

• Produce top-tier, engaging content optimized for X, Instagram, TikTok and YouTube, ensuring maximum impact and platform-native appeal
• Identify trends and reactive moments on CT and other social channels, be able to react and craft content in a timely manner
• Develop and maintain an always-on content calendar: create posts, obtain approvals, schedule, and monitor performance
• Market a best-in-class product to an audience of over 2M people
• Work closely with product marketing, partnership, comms and other cross-functional teams to coordinate social media efforts with broader campaigns and ensure brand consistency
• Additional duties and responsibilities as assigned