Social Media Manager

Summary

Join Xplor as our Social Media Manager and help us develop and implement our corporate social media strategy. You will increase our digital presence, improve brand awareness, attract and retain talent, and drive software and payments sales. Collaborate with various teams to raise awareness of our brand and solutions. Share best practices, key performance indicators, and social listening insights. Provide Xplor employees with content to amplify our messaging through employee advocacy. Resolve customer queries and issues promptly to protect our reputation. This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska. The position offers a base salary of $75,000-$85,000.

Requirements

• 5+ years’ experience working in social media management i.e. digital marketing, content creation, copywriting and design, performance data collection and analysis, community management, influencer engagement, public relations or customer service
• Deep expertise in social media platforms and best practice, and a solid understanding of how to maximise ROI
• Experience with performing audience analysis and buyer persona research
• Able to manage a budget and work with third party agencies as needed
• Outstanding communication and interpersonal skills, including the ability to work cross-functionally and across geographies
• Experience using graphic design and video editing software such as Adobe Photoshop/Illustrator/Adobe Premiere Pro/DaVinci Resolve/Lumen5
• Entrepreneurial spirit and creative flair

Responsibilities

• Assist in designing and executing the global social media strategy for increasing awareness, interactions and engagement across social media platforms, aligned to business and marketing goals
• Create engaging social media copy and graphics to help reach overarching business goals
• Manage social media campaigns and day-to-day activities including: Mapping out comprehensive plans, proven by testing and metrics
• Ideate compelling content topics to reach target prospects and retain customers
• Create and curate published content (written, images, video and audio)
• Oversee social accounts and assets in line with brand identities
• Monitor, listen and respond to users, while cultivating leads and sales opportunities
• Develop and expand communities and/or influencer outreach efforts
• Manage promotions and advertising, integrated with marketing campaigns and channels
• Research and analyse audience preferences, buyer personas, competitor activity, and industry trends across social media platforms, sharing insights and intelligence
• Identify opportunities and threats in user-generated content, leveraging and mitigating as appropriate
• Advocate for social customer service across the business, responding to queries, designing content to troubleshoot common concerns, and working with customer service to resolve complaints quickly
• Foster online advocacy, developing a process for capturing happy, loyal customer reviews from verticals, and ensuring negative reviews are responded to quickly, and with care, to help protect our reputation
• Analyse performance data to measure impact and refine campaigns as needed, report on ROI
• Monitor emerging trends in social media tools, channels, design and strategy, share best practice
• Work closely with teams to identify existing content to promote and amplify via corporate channels
• Execute day-to-day external social posting - sharing internally to support our Employee Advocacy program
• Ensure all posts have appropriate and effective CTA’s to drive web traffic
• Assist in developing quarterly reports to inform stakeholders of our success
• Work with product and marketing teams to develop and release our company news announcements, supporting our media spokespeople with their thought-leadership, articles, interviews and comment opportunities to help build trust and credibility in Xplor and its products

Preferred Qualifications

Knowledge and understanding of public relations principles and activities is desired but not essential

Benefits

• Flexible working arrangement
• Access to free mental health support
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program