Social Media Marketing Assistant

Summary

Join HighKey Enterprises as a Social Media Marketing Assistant and play a pivotal role in executing social media strategies for clients in the aesthetic industry. You will collaborate with the Social Media Manager on content creation, community engagement, analytics, and campaign support across platforms like Instagram, TikTok, YouTube, and Facebook. This hands-on role requires optimizing client accounts, ensuring brand alignment, and scaling online visibility. Growth opportunities exist, with potential advancement to Social Media Manager. The position is full-time and remote, offering an hourly rate of $15-20.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related field is preferred
• 1-2 years of experience in social media management, digital marketing, or related fields
• Strong understanding of social media platforms, particularly Instagram, TikTok, YouTube, and LinkedIn
• Excellent communication and organizational skills, with a sharp eye for detail
• Familiarity with social media analytics tools (e.g., Hootsuite, Buffer) and basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite)
• Ability to multitask, prioritize, and thrive in a fast-paced environment
• Passion for social media and a keen interest in the aesthetic and medical industries

Responsibilities

• Collaborate with the Social Media Manager to create compelling, viral, and appealing content for platforms like Instagram, TikTok, YouTube, and Facebook
• Assist in creating and managing content calendars to ensure consistency and strategic alignment across platforms
• Coordinate with video editors and graphic designers to produce high-quality videos that resonate with the target audience
• Develop and organize content scripts for film sessions, aligning with each client’s brand style and objectives
• Monitor, respond to, and engage with comments, messages, and mentions across social platforms to build a loyal community
• Foster positive interactions with followers, answering questions, addressing concerns, and representing the brand voice in all engagements
• Track key performance metrics, including reach, engagement, and conversion rates, and compile regular reports on social media performance
• Analyze data to assess what content performs best and recommend adjustments to optimize content strategy based on insights and emerging trends
• Assist in planning and executing social media campaigns, promotions, and contests from concept to completion
• Collaborate with cross-functional teams to ensure social media aligns with overall brand goals
• Keep up-to-date with social media trends, algorithm changes, and platform updates to help HighKey stay at the forefront of digital marketing
• Conduct competitive research to identify content trends and best practices within the aesthetic industry
• Utilize tools such as Basecamp, Notion, and Hootsuite for efficient project management, content scheduling, and documentation
• Help maintain an organized content library, manage social media calendars, and ensure seamless communication across teams

Benefits

This is a full-time, paid position starting at $15-20 per hour