Project Growth is hiring a
Social Media Specialist

Summary

A record label is seeking a dynamic and creative Social Media Specialist to grow audiences, particularly on TikTok. The ideal candidate will have experience in omnichannel social media management, viral content creation, and data-driven marketing strategies. Location is fully remote with specific hours. Key responsibilities include audience growth hacks, omnichannel social media expertise, creative demand generation, viral content creation, growth hacking techniques, content strategy development, A/B testing, influencer marketing, and a data-driven approach.

Requirements

• Proven track record in social media growth and content virality, particularly on TikTok
• Strong background in influencer marketing and digital content strategy
• A data-driven thinker with a knack for innovative and creative ideas in digital marketing

Responsibilities

• Audience Growth Hacks: Implement creative strategies to grow audiences, particularly on platforms like TikTok
• Omnichannel Social Media Expertise: Must have experience managing social media across various platforms
• Creative Demand Generation: Devise strategies to increase demand for artists and their music on social media
• Viral Content Creation: Craft and execute viral content strategies on TikTok
• Growth Hacking Techniques: Employ growth hacking methods to expand artist reach
• Content Strategy Development: Formulate unique content strategies for multiple artists
• A/B Testing: Conduct tests to identify effective methods for audience growth
• Influencer Marketing: Utilize influencer marketing knowledge to enhance artist visibility

Preferred Qualifications

• Background in Meta and YouTube ad managers is a huge advantage
• Solid analytical skills to decipher trends and audience behaviors
• E-commerce experience is a significant advantage

Benefits

• Location: Fully-Remote (Work from Home)
• 10 AM - 6 PM PST (LA time)