Influential is hiring a
Specialist, Campaign Management

Summary

Join our team as a Specialist in Campaign Management and play an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. As a key leader in the Influencer Marketing space, we connect our clients with a network of over 3 Million social media influencers.

Requirements

• 3+ years of experience working in digital, advertising, or influencer marketing
• Experience managing and coordinating projects in a fast-paced/startup environment
• Established and extensive network of managers/agents or Influencer contacts
• Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including musicians, actors, business/tech, foodies, gamers, chefs, etc
• Strong writing skills with the ability to compose client-facing collateral
• You can navigate the nuances of a diverse portfolio of luxury clients across Beauty, CPG, Fashion, Hospitality, Lifestyle, and Travel
• Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures
• In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Deep knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• Continuous education on the latest trends and innovations within the world of social
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (Account Management, Creative, Strategy & Analytics, Operations) to ensure client needs are being met
• Strategically identify creators of all kinds (lifestyle, luxury, families, athletes, celebs, small business owners, artists, designers, makers, etc.) for participation in a variety of travel-focused and experiential campaigns
• Leverage data and insights to thoughtfully position recommended creators to clients in a way that maximizes ROI and achieves brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• Fully vested 401(k) matching