Specialist, Strategy & Analytics

Summary

Join Influential, the world's largest influencer marketing company, and become a Specialist, Strategy and Analytics. This role involves developing insight-driven influencer campaigns that boost brand growth. You will partner with various teams to craft data-rooted strategies, ensuring client goals are met through innovation and teamwork. Responsibilities include driving strategy through intelligence, executing campaigns, leveraging analytical tools, and collaborating across functions. The ideal candidate possesses 3+ years of experience in media, strategy, or influencer marketing and a strong understanding of influencer platforms and social trends. Influential offers remote work, competitive compensation, flexible time off, comprehensive insurance, 401(k) matching, and a collaborative work culture.

Requirements

• 3+ years of experience in media, strategy, or influencer marketing
• Forward-thinking with a balance of analytical rigor and creative curiosity
• Strong working knowledge of influencer platforms and social trends
• Proven ability to present ideas and insights with clarity and impact
• Excellent communication skills and a collaborative, solutions-first mindset
• Self-starter who thrives in fast-paced, collaborative environments
• Comfortable working in cross-functional conversations and managing multiple projects simultaneously
• Strong proficiency in Microsoft Office/Google Suite
• Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial
• Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
• Experience with survey design and quantitative survey analysis for audience segmentation and insights

Responsibilities

• Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs
• Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data
• Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking
• Collaborate with Creative and Creator to develop insight-led narratives and content frameworks
• Collaborate with internal teams to bring strategic plans to life
• Interpret campaign data to deliver actionable insights, optimizations, and recommendations
• Help lead the post-campaign recap process and translate results into clear, compelling stories for clients
• Leverage tools such as GWI, Netbase, Demographics Pro, and survey platforms to inform audience segmentation and campaign strategies
• Collaborate across functions to improve planning processes, elevate creative briefs, and integrate data storytelling into every stage of the campaign
• Stay current on digital trends, platform innovations, and cultural insights to inform client strategy

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!