Remote Sr Marketing Data Analyst

Summary

The job is for a Senior Marketing Analyst at Ad Hoc Labs focusing on their product Burner. The role involves analyzing data, managing the martech stack, and collaborating with various teams to drive marketing success.

Requirements

• 5+ years experience in marketing analytics, with a concentration on mobile subscription apps
• Experience with Mobile Measurement Partners (MMP) — Adjust highly preferred
• Knowledge of Mobile Advertising Identifiers
• Experience with key marketing analytics platforms, including Firebase and Google Analytics
• Understanding of the SKAN framework (SKAdNetwork)
• Understanding of attribution models and key marketing effectiveness metrics
• Experience working closely with marketing teams (customer acquisition, CRM, and brand)
• Effective communication skills to present information to both technical and non-technical audiences
• Deep knowledge and practical experience with SQL
• Experience using scripting languages (R/Python) to automate processes
• Proficiency in developing and maintaining reports in Tableau or other data visualization tools

Responsibilities

• Analyze customer acquisition, retention/engagement, and market trend data to provide valuable insights
• Create dashboards and ad hoc reports to deliver actionable insights and inform business decisions
• Own the implementation of the martech stack, including Adjust MMP, Firebase, Tableau, and Google Analytics
• Translate business requirements into engineering requirements and coordinate with Data Engineering to build solutions
• Collaborate with product and analytics teams to ensure accurate marketing data, current SDKs, and optimized martech stack
• Contribute to campaign development, from forecasting to defining metrics
• Apply statistical modeling techniques using SQL, Python, or R to identify effective growth strategies
• Develop insights to drive optimizations across all channels
• Provide actionable insights to guide strategic direction and day-to-day decisions

Benefits

• Health and Dental coverage for employees, dependents, and domestic partners
• Flexible Work Environment: work remotely with flexible hours
• 401K with company 4% match
• Choose how you want to invest in your career development: we reimburse for training, conferences, and online learning resources
• Work remotely in style, with a stipend to set up or enhance your remote work setup