Staff Brand Designer

Summary

Join Netlify as a Staff Brand Designer in Canada to lead visual identity and elevate brand experience across various touchpoints. Collaborate with the Senior Manager of Design & Research to evolve Netlify’s visual language and brand storytelling. Partner with Product Marketing, Developer Education, and Design teams to bring the brand to life. Define and evolve a visual language and compelling story bridging brand and product. Design and produce various brand and marketing assets. Ensure a cohesive user experience across Netlify’s web properties. Own and evolve the design system, visual strategy, and processes. Actively participate in design feedback and usability testing. Navigate multiple work streams effectively. This role requires proven brand design experience in the software industry, proficiency in visual design and UX, collaboration skills, strategic thinking, and commitment to accessibility.

Requirements

• Proven experience in brand design within the software industry, backed by a strong portfolio showcasing attention to detail, refined aesthetics, and strategic design thinking
• Proficiency in visual design, user experience, art direction, and brand positioning, with the ability to navigate and contribute across disciplines
• Comfortable collaborating with developers, especially in the presentation layer (e.g., HTML, CSS), and experienced using tools like Figma and GitHub
• Strong communicator with the ability to articulate design rationale, incorporate feedback, and align with cross-functional stakeholders
• Strategic thinker with a human-centered approach to supporting growth campaigns and conversion-focused initiatives
• Enthusiasm for evolving and contributing to design systems
• Hands-on experience with the end-to-end product design process, from problem definition and information architecture to interaction and UI design
• Commitment to accessibility, design consistency, and a high standard of craft
• Operates with autonomy, thrives in cross-disciplinary collaboration, and values shared learning with product and engineering partners
• Growth mindset: curious, adaptable, and eager to explore new technologies, tools, and methods—including AI

Responsibilities

• Collaborate cross-functionally with designers, developers, and stakeholders to define and evolve a visual language and compelling story that bridges brand and product
• Design and produce a wide range of brand and marketing assets–including websites, landing pages, social media content, digital ads, presentation decks, eBooks, newsletters, swag, and remote and in-person event materials
• Ensure a cohesive, clear, accessible, and effective user experience across Netlify’s web properties, aligned with business and brand goals
• Own and evolve our design system, visual strategy, and processes championing accessibility, quality, and scalable design practices through documentation, best practices, and shared systems
• Actively give and receive design feedback, fostering a culture of collaboration, quality, and growth
• Be a visible advocate for design and brand, representing our values both internally and externally
• Lead and participate in usability testing efforts in partnership with research and product teams
• Navigate multiple work streams effectively; prioritizing, timeboxing, and bringing structure to ambiguous or shifting initiatives

Preferred Qualifications

Experience in complementary areas like UX research, motion design, or content design