Staff Consultant, Social Media Marketing

Summary

Join Nagarro, a Digital Product Engineering company, as a Social Media Manager. You will develop and implement a comprehensive B2B social media content strategy, creating engaging content for various platforms. Responsibilities include planning, scheduling, and publishing content, collaborating on marketing campaigns, and monitoring social media channels. You will analyze performance metrics, generate insights, and optimize content for engagement. The ideal candidate possesses 7+ years of experience in social media copywriting and content strategy, a strong portfolio, and excellent communication skills. A Bachelor's or Master's degree in a related field is required.

Requirements

• Total experience 7+years
• Hands on experience in social media copywriting and content strategy, preferably in a B2B setting
• Deep understanding of B2B communication nuances across platforms like LinkedIn, X, Meta, and YouTube
• Strong portfolio showcasing previous social media content and campaigns
• Excellent written and verbal communication skills in English
• Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment
• Basic understanding of SEO principles and web content optimization
• Strong analytical mindset with the ability to derive actionable insights from performance data
• Ability to balance and align stakeholder requirements with creative storytelling
• Bachelor’s or master’s degree in computer science, Information Technology, or a related field

Responsibilities

• Develop and implement a comprehensive B2B social media content strategy aligned with the overall marketing and brand goals
• Create engaging, on-brand, and audience-specific content for platforms including LinkedIn, X (Twitter), Instagram, Meta, and YouTube
• Plan, schedule, and publish content in coordination with internal stakeholders (Go-To-Market, Employer Branding, and Design teams)
• Collaborate on integrated marketing campaigns, ensuring cohesive storytelling across all social touchpoints
• Monitor social media channels for brand mentions, industry trends, and competitor activity to identify engagement opportunities
• Analyze social media performance metrics, generate insights, and continuously optimize content for engagement and conversions
• Stay updated on platform changes, emerging B2B trends, and best practices to keep the social media strategy agile and relevant
• Partner with analytics teams to create regular reports on campaign performance and recommend actionable improvements
• Maintain a consistent brand voice and ensure messaging aligns with business objectives and audience expectations
• Support crisis communication and community engagement efforts as needed, ensuring timely and appropriate responses

Preferred Qualifications

Proficiency with social media management tools; experience with Talkwalker is a plus