Thought Leader Liaison

Summary

Join Acadia Pharmaceuticals as a field-based Thought Leader (TL) Marketing Manager, responsible for developing and executing strategies to engage key opinion leaders (KOLs) and drive brand performance for Rett Syndrome treatments. You will collaborate with various departments, including Sales, Medical Affairs, and Marketing, to translate scientific data into commercial strategies. This role requires leading peer-to-peer speaker programs, planning HCP congress presence, and identifying opportunities to partner with professional associations. You will also generate insights through market research and ensure compliance with all legal guidelines. The position demands strong biopharmaceutical experience, scientific acumen, and excellent communication and negotiation skills. Significant travel is required.

Requirements

• Bachelor’s degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience
• A minimum of 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry in sales, sales training or marketing
• Recent product launch experience or major new indication launch experience
• Strong Biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles
• Scientific acumen - Experience and demonstrated ability learning and discussing complex scientific and clinical concepts
• Ability to work successfully in a dynamic, fast paced, team-oriented environment
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization
• Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals

Responsibilities

• Identify and lead engagement with national KOLs and work with regional teams to identify and cultivate ‘emerging KOLs’ across different specialties
• Engage with National, Regional and Local thought leaders to impact education and advocacy of Acadia product(s) for Rett Syndrome
• Act as commercial liaison on thought leader engagement across departments including Sales, Medical Affairs/MSL, and Marketing
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy
• Leads the peer to peer speaker/bureau development strategy as well as execution (content exploration and development, speaker identification, selection and utilization. Develops regional annual peer to peer promotion plan and executes in collaboration with sales team
• Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing
• Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education
• Formalize meetings (live, virtual, Congress) with senior leadership and KOLs
• Identify and monitor regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitate cross pollination of best practices and highlight emerging issues to find solutions. Generate insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development
• Ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies
• Measures the impact of TL marketing activities on a continual basis and adjusts course where appropriate
• Responsible for the development and management of the regional thought leader engagement promotions budget and managing vendors
• Develops and delivers presentations as needed to commercial management and other internal groups
• Other duties as assigned

Preferred Qualifications

• Rare disease and pediatric neurology experience
• Scientific and clinical acumen
• Ability to engage with National KOLs on key topics
• Vendor assessment and management
• Budget development and management
• Executive presence
• Ability to influence without authority
• Excellent planning skills