User Acquisition Associate

Summary

Join Underdog, the fastest-growing sports gaming company, as a Paid Search and Paid Social Manager. You will own the day-to-day management and optimization of paid search and paid social campaigns, shaping creative testing strategies across user acquisition channels. Analyze performance data to drive improvements, build reports for cross-functional teams, and design A/B tests to enhance campaign performance. Explore new UA channels and partner with UA managers to influence strategy. This role requires 2+ years of hands-on experience managing paid search and/or paid social campaigns and familiarity with various platforms. The starting salary is between $75,000 and $90,000, plus equity.

Requirements

• 2+ years of hands-on experience managing paid search and/or paid social campaigns
• Familiarity with platforms like Google Ads, Apple Search Ads, Meta, TikTok, and Snapchat
• Working knowledge of mobile attribution platforms (e.g., Appsflyer, Adjust, Branch) and SKAN
• Strong analytical and problem-solving skills with high attention to detail
• Comfortable in Excel/Sheets and basic data tools
• Clear communicator and highly organized

Responsibilities

• Own the day-to-day management and optimization of paid search and paid social campaigns
• Help shape and evolve creative testing strategies across user acquisition (UA) channels
• Analyze performance data to surface actionable insights and drive measurable improvements
• Build and deliver reporting to cross-functional teams, including Growth, Product, Analytics, and Design
• Design and execute A/B and incrementality tests to unlock stronger campaign performance
• Support exploration into new UA channels and emerging ad formats
• Partner closely with UA managers and directors to influence strategy and long-term planning

Preferred Qualifications

• Experience in the Online Gaming Industry
• Have led App Store Optimization in the gaming space

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents