Fliff Inc is hiring a
User Acquisition Manager in United States

Summary

The job involves managing paid marketing campaigns and app store optimization initiatives for a social sports gaming company. The successful candidate will optimize budget distribution across multiple channels, lead day-to-day campaign optimization, collaborate on ASO strategy, influence ad creative strategy, stay updated with industry trends, manage relationships with external agencies, and report on campaign optimization and user growth. The role requires 3+ years of relevant experience, strong analytical skills, familiarity with SQL, MMPs, ASO, and various attribution methods. Benefits include top-tier compensation, flexibility to work from the office or remotely, professional growth opportunities, and an inclusive, creative, and stimulating work environment.

Requirements

• 3+ years of relevant experience in user acquisition, performance marketing, and/or media buying on most of the big ad networks for mobile sports apps/games
• Strong analytical skills, especially when it comes to interpreting campaign optimization, LTV, ROAS, cohort measurements etc. Familiarity with SQL is a plus
• An experience in working with MMPs (AppsFlyer, Adjust etc.)
• An experience in ASO (App Store Optimization) and familiarity with ASO and Ad intelligence tools ( Data.ai , Sensor Tower, Mobile Action etc.)
• Proven ability to effectively communicate across cross-functional teams
• An understanding of various attribution methods, SKAN and the changing privacy landscape is a major plus
• Bachelor’s degree

Responsibilities

• Manage the entire budget and optimize its distribution across multiple channels
• Lead the day-to-day campaign optimization across all our major performance marketing channels and partners
• Collaborate on building the right ASO (App Store Optimization) strategy and tactics for Fliff
• Influence the ad creative strategy, creatives’ experimentation, and bring new ideas to improve ad creative performance
• Stay abreast of industry trends, UA best practices, and regulatory changes to drive user acquisition efficiencies
• Manage relationships with our external agencies and different advertising media partners
• Lead the regular reporting of campaign optimization, user growth, and the results of UA experimentations

Benefits

• Top tier compensation + benefits package
• Flexibility to work from the company’s office or remotely
• Opportunity for professional growth in a dynamic and international environment
• Informal, friendly and knowledge-sharing environment
• An interesting and challenging job that allows you to explore paths to creating successful software solutions