Remote Vice President, Creative & Communications

Summary

The job is for a VP, Creative & Communications at Olipop, a fast-moving start-up company that produces a health-focused tonic drink. The role involves strategic leadership, budget management, industry expertise, analytics, overseeing external agencies, and driving the creative development process.

Requirements

• 12+ years of experience in advertising & design
• 6+ years of people leadership experience with a strong track record of building and leading creative teams to be effective
• An inherent passion for data, performance metrics, and creative problem-solving, with the ultimate objective of driving business goals forward

Responsibilities

• Develop and implement a comprehensive, insights-based creative strategy that aligns with the company's overall marketing goals and brand vision
• Lead and inspire a team of designers, writers, photographers and content creators, fostering a collaborative and engaging work environment
• Budget Management: Manage the creative department's budget effectively, ensuring resources are allocated efficiently to maximize campaign impact
• Industry Expertise: Stay current with emerging trends, technologies, and best practices in the CPG industry, across linear, digital, and social media platforms, adapting strategies and tactics as needed
• Analytics & Performance: track key KPIs across the creative and communications teams to showcase overall company objectives and contributions
• Oversee external agency vetting, performance management and deliverables
• Partner closely with the VP Brand to oversee multiple projects simultaneously, aligning on the scope of initiatives, allocating resources effectively, and ensuring the team meets deadlines for deliverables
• Drive the creative development process, from brainstorming sessions to concept presentations, ensuring that ideas are innovative, on-brand, and aligned with marketing briefs
• Provide clear direction and feedback to designers and other team members, guiding the development of visual assets that resonate with our target audience
• Ensure consistency in brand messaging, visual identity, and tone across all assets and customer touchpoints
• Demonstrate expertise in digital, social, and offline media channels and how creative communications are shifting in the marketplace
• Actively lead, mentor, and develop our amazing team; support ongoing career growth within the company