Vice President of Brand

Summary

Join our client as their new Vice President of Brand and lead the evolution of their brand presence, strengthening emotional connections with customers. You will craft a compelling brand narrative, develop impactful campaigns, and deliver innovative brand experiences. This role requires collaboration with various teams to ensure consistent storytelling and seamless integration of strategies. You will build and lead a high-performing brand team, defining success metrics and reporting on brand performance. The ideal candidate possesses extensive experience in brand leadership, particularly within high-growth consumer-focused industries. This remote position offers a competitive salary, performance-based incentives, equity opportunities, and a flexible work environment.

Requirements

• Proven experience (8+ years) in brand leadership roles within high-growth CPG, beverage, or wellness industries
• Deep expertise in brand storytelling and emotional marketing strategies
• Demonstrated success in building experiential brand activations that drive engagement and loyalty
• Exceptional leadership and team-building skills, with a history of managing diverse creative and strategic teams
• The data-driven mindset with the ability to balance creative vision and measurable outcomes
• Excellent communication and interpersonal skills, with the ability to influence across all levels of the organization

Responsibilities

• Own and articulate the core narrative to build deeper emotional connections with their community
• Collaborate with content, marketing, and creative teams to ensure consistent and compelling storytelling across all channels
• Develop and execute strategies to connect with customers on an emotional level, turning consumers into passionate brand advocates
• Leverage consumer insights and data to understand and amplify the unique values that resonate with their audience
• Conceptualize and execute experiential activations (events, partnerships, campaigns) that bring the brand to life in innovative and memorable ways
• Work cross-functionally with marketing, sales, and product teams to ensure seamless integration of experiential strategies into broader business objectives
• Build and lead a high-performing team of brand strategists, creatives, and project managers
• Foster a culture of creativity, innovation, and collaboration within the organization
• Define success metrics for brand initiatives and ensure measurable impact on customer retention, brand equity, and market share
• Report on brand performance and recommend adjustments to strategies based on insights and trends
• Increase traffic to the website while keeping the cost of advertising low

Benefits

• Competitive salary with performance-based incentives
• Equity opportunities in a rapidly growing brand
• Flexible, remote work environment
• A passionate and innovative team that values creativity and collaboration