Summary
Join Lamark Media as their Vice President of Integrated Performance Marketing to lead the development and execution of omnichannel marketing programs for diverse clients. This executive-level role demands ownership of full-funnel integrated marketing plans, encompassing paid media, strategy, creative, messaging, and analytics. You will oversee a team of strategists and managers, acting as a strategic architect, people manager, and senior client partner. Collaborate cross-functionally with media, creative, analytics, and business development teams. Deliver innovative, data-driven marketing programs exceeding client expectations. Lead the development of integrated performance strategies aligned with client business goals.
Requirements
- 7β10+ years in a performance media agency or integrated marketing leadership role, with proven experience managing large-scale digital media strategies
- Experience working with B2C and B2B clients, preferably across multiple industries such as e-commerce, lead generation, healthcare, retail, and tech
- Deep understanding of paid media channels and marketing technology, including: Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, SnapChat, YouTube, Pinterest, Criteo, LiveRampβ¦etc
- Programmatic DSPs, OTT/CTV platforms, Radio/Audio, Amazon Advertising
- ESPs (Klaviyo, MailChimp), SMS tools, and CRM platforms
- 3rd-party attribution platforms (Rockerbox preferred), GA4, Tableau, or other analytics tools
- Data-driven decision maker with strong analytical acumen and the ability to connect insights to strategy
- Strong understanding of full-funnel campaign architecture, media measurement, attribution, and ROI optimization
- Comfortable leading high-level conversations on customer journey, creative testing, conversion optimization, and advanced targeting strategies
- Inspiring leader and team builder with a collaborative mindset and strong operational discipline
- Clear and confident communicator with exceptional presentation skills
- Proactive, entrepreneurial problem-solver who thrives in a fast-paced, results-driven culture
Responsibilities
- Lead the development of integrated performance strategies that align with client business goals across acquisition, engagement, retention, and revenue growth
- Guide strategic media planning across Paid Search, Paid Social, Programmatic, OTT/CTV, Influencer, Trade, Radio, Email, SMS, ABM, and emerging platforms
- Define holistic media mix models based on audience insights, attribution modeling, past performance, and real-time market data
- Oversee the integration of creative strategy, messaging frameworks, and landing page CRO into paid media planning for cohesive and high-performing campaigns
- Collaborate with creative and CRO teams to ensure performance creative is tailored to channel nuances, audience intent, and conversion goals
- Direct research and audience segmentation to inform messaging and asset strategy across funnel stages
- Serve as senior client-facing lead, translating complex performance data into actionable insights and clear narratives
- Present strategic recommendations, media plans, and quarterly business reviews with confidence and clarity
- Partner with business development and client services teams to expand relationships, identify growth opportunities, and ensure long-term success
- Manage, mentor, and grow a team of IPMs and strategists, fostering a culture of performance, collaboration, and innovation
- Standardize and scale processes across the Integrated Performance department to improve quality, speed, and output
- Establish and share best practices, frameworks, and performance playbooks across internal teams
Benefits
- Leadership opportunity in a fast-growing digital marketing agency with a track record of innovation
- The ability to shape the future of omnichannel performance marketing for high-growth brands
- A culture that values agility, ownership, continuous learning, and collaboration