Vice President of Integrated Performance Marketing

Summary

Join Lamark Media as their Vice President of Integrated Performance Marketing to lead the development and execution of omnichannel marketing programs for diverse clients. This executive-level role demands ownership of full-funnel integrated marketing plans, encompassing paid media, strategy, creative, messaging, and analytics. You will oversee a team of strategists and managers, acting as a strategic architect, people manager, and senior client partner. Collaborate cross-functionally with media, creative, analytics, CRO, and business development teams. Deliver innovative, data-driven marketing programs exceeding client expectations. Lead the development of integrated performance strategies aligned with client business goals.

Requirements

• 7–10+ years in a performance media agency or integrated marketing leadership role, with proven experience managing large-scale digital media strategies
• Experience working with B2C and B2B clients, preferably across multiple industries such as e-commerce, lead generation, healthcare, retail, and tech
• Deep understanding of paid media channels and marketing technology, including: Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, SnapChat, YouTube, Pinterest, Criteo, LiveRamp…etc
• Programmatic DSPs, OTT/CTV platforms, Radio/Audio, Amazon Advertising
• ESPs (Klaviyo, MailChimp), SMS tools, and CRM platforms
• 3rd-party attribution platforms (Rockerbox preferred), GA4, Tableau, or other analytics tools
• Data-driven decision maker with strong analytical acumen and the ability to connect insights to strategy
• Strong understanding of full-funnel campaign architecture, media measurement, attribution, and ROI optimization
• Comfortable leading high-level conversations on customer journey, creative testing, conversion optimization, and advanced targeting strategies
• Inspiring leader and team builder with a collaborative mindset and strong operational discipline
• Clear and confident communicator with exceptional presentation skills
• Proactive, entrepreneurial problem-solver who thrives in a fast-paced, results-driven culture

Responsibilities

• Lead the development of integrated performance strategies that align with client business goals across acquisition, engagement, retention, and revenue growth
• Guide strategic media planning across Paid Search, Paid Social, Programmatic, OTT/CTV, Influencer, Trade, Radio, Email, SMS, ABM, and emerging platforms
• Adopt and deploy evolving AI product suite for client and team performance benefit
• Define holistic media mix models based on audience insights, attribution modeling, past performance, and real-time market data
• Help inform predictive analytics product roadmap to ensure defined strategies ladder to client outcomes
• Oversee the integration of creative strategy, messaging frameworks, and landing page CRO into paid media planning for cohesive and high-performing campaigns
• Collaborate with creative and CRO teams to ensure performance creative is tailored to channel nuances, audience intent, and conversion goals
• Direct research and audience segmentation to inform messaging and asset strategy across funnel stages
• Spearhead client adoption of Lamark creative technology suite
• Serve as senior client-facing lead, translating complex performance data into actionable insights and clear narratives
• Present strategic recommendations, media plans, and quarterly business reviews with confidence and clarity
• Partner with business development and client services teams to expand relationships, identify growth opportunities, and ensure long-term success
• Manage, mentor, and grow a team of IPMs and strategists, fostering a culture of performance, collaboration, and innovation
• Standardize and scale processes across the Integrated Performance department to improve quality, speed, and output
• Establish and share best practices, frameworks, and performance playbooks across internal teams

Benefits

• Leadership opportunity in a fast-growing digital marketing agency with a track record of innovation
• The ability to shape the future of omnichannel performance marketing for high-growth brands
• A culture that values agility, ownership, continuous learning, and collaboration