Vice President of Integrated Performance Marketing

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Lamark Media

πŸ“Remote - Worldwide

Summary

Join Lamark Media as their Vice President of Integrated Performance Marketing to lead the development and execution of omnichannel marketing programs for diverse clients. This executive-level role demands ownership of full-funnel integrated marketing plans, encompassing paid media, strategy, creative, messaging, and analytics. You will oversee a team of strategists and managers, acting as a strategic architect, people manager, and senior client partner. Collaborate cross-functionally with media, creative, analytics, and business development teams. Deliver innovative, data-driven marketing programs exceeding client expectations. Lead the development of integrated performance strategies aligned with client business goals.

Requirements

  • 7–10+ years in a performance media agency or integrated marketing leadership role, with proven experience managing large-scale digital media strategies
  • Experience working with B2C and B2B clients, preferably across multiple industries such as e-commerce, lead generation, healthcare, retail, and tech
  • Deep understanding of paid media channels and marketing technology, including: Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, SnapChat, YouTube, Pinterest, Criteo, LiveRamp…etc
  • Programmatic DSPs, OTT/CTV platforms, Radio/Audio, Amazon Advertising
  • ESPs (Klaviyo, MailChimp), SMS tools, and CRM platforms
  • 3rd-party attribution platforms (Rockerbox preferred), GA4, Tableau, or other analytics tools
  • Data-driven decision maker with strong analytical acumen and the ability to connect insights to strategy
  • Strong understanding of full-funnel campaign architecture, media measurement, attribution, and ROI optimization
  • Comfortable leading high-level conversations on customer journey, creative testing, conversion optimization, and advanced targeting strategies
  • Inspiring leader and team builder with a collaborative mindset and strong operational discipline
  • Clear and confident communicator with exceptional presentation skills
  • Proactive, entrepreneurial problem-solver who thrives in a fast-paced, results-driven culture

Responsibilities

  • Lead the development of integrated performance strategies that align with client business goals across acquisition, engagement, retention, and revenue growth
  • Guide strategic media planning across Paid Search, Paid Social, Programmatic, OTT/CTV, Influencer, Trade, Radio, Email, SMS, ABM, and emerging platforms
  • Define holistic media mix models based on audience insights, attribution modeling, past performance, and real-time market data
  • Oversee the integration of creative strategy, messaging frameworks, and landing page CRO into paid media planning for cohesive and high-performing campaigns
  • Collaborate with creative and CRO teams to ensure performance creative is tailored to channel nuances, audience intent, and conversion goals
  • Direct research and audience segmentation to inform messaging and asset strategy across funnel stages
  • Serve as senior client-facing lead, translating complex performance data into actionable insights and clear narratives
  • Present strategic recommendations, media plans, and quarterly business reviews with confidence and clarity
  • Partner with business development and client services teams to expand relationships, identify growth opportunities, and ensure long-term success
  • Manage, mentor, and grow a team of IPMs and strategists, fostering a culture of performance, collaboration, and innovation
  • Standardize and scale processes across the Integrated Performance department to improve quality, speed, and output
  • Establish and share best practices, frameworks, and performance playbooks across internal teams

Benefits

  • Leadership opportunity in a fast-growing digital marketing agency with a track record of innovation
  • The ability to shape the future of omnichannel performance marketing for high-growth brands
  • A culture that values agility, ownership, continuous learning, and collaboration
This job is filled or no longer available

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