Remote Head of Marketing Strategy and Operations

Summary

Join Stronghold as a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of growth.

Requirements

• 12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses
• Expert in driving digital journeys through digital marketing and demand generation programs
• Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations
• Experience with Account Based Marketing (ABM) technology and programs
• Experience with HubSpot, Sprout Social, X (fka Twitter), LinkedIn, Mailchimp
• Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordingly
• Innate sense of urgency to drive programs forward and deliver results
• Ability to manage long-term projects with short-term troubleshooting concurrently
• Process-oriented with the ability to bring structure and scalability to how we use our martech stack

Responsibilities

• Build and evolve a measurable and predictable customer acquisition engine
• Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally
• Be the voice of marketing performance to our revenue leadership team
• Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment
• Manage marketing operations consultants to improve marketing automation, targeting & personalization
• Develop business cases to inform investment & campaign ROI analysis
• Analyze media mix and provide recommendations
• Mature our channel attribution, forecasting and goal setting/tracking
• Work with leadership to design effective quarterly business reviews and strategy offsite
• Lead our martech roadmap strategy and calendar
• Lead long term multi-year strategic planning to increase total addressable market (TAM)

Benefits

• $180,000 - $200,000 a year
• Full time position with ability to work 2-3 days a week in our San Francisco office
• Ability to work remotely within the US