Vice President, Marketing

Summary

Join Stronghold, a Forbes Fintech 50 company, as a strategic and data-driven marketing leader to drive marketing operations and strategy. You will oversee all aspects of our marketing technology stack, lead flow, and operations, as well as marketing strategies. This role requires 15+ years of experience in marketing strategy and operations supporting demand generation for B2B technology businesses. You will report to the CEO and collaborate with various teams. The position offers a competitive salary ($200,000 - $255,000 a year), full-time employment with remote work options within the US, and the ability to work 3 days a week in our San Francisco office.

Requirements

• 15+ years of marketing strategy & operations supporting demand generation for B2B technology businesses
• Expert in driving digital journeys through digital marketing and demand generation programs
• Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations
• Experience with Account Based Marketing (ABM) technology and programs
• Experience with HubSpot, Sprout Social, X (fka Twitter), LinkedIn, Mailchimp
• Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordingly
• An innate sense of urgency to drive programs forward and deliver results
• Ability to manage long-term projects with short-term troubleshooting concurrently
• Process-oriented with the ability to bring structure and scalability to how we use our martech stack
• Authorized to work in the United States (required)

Responsibilities

• Build and evolve a measurable and predictable customer acquisition engine
• Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally
• Be the voice of marketing performance to our revenue leadership team
• Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment
• Manage marketing operations consultants to improve marketing automation, targeting & personalization
• Develop business cases to inform investment & campaign ROI analysis
• Analyze media mix and provide recommendations
• Mature our channel attribution, forecasting and goal setting/tracking
• Work with leadership to design effective quarterly business reviews and strategy offsite
• Lead our martech roadmap strategy and calendar
• Lead long term multi-year strategic planning to increase total addressable market (TAM)

Preferred Qualifications

• Driven, curious and self-motivated to continuously master their tradecraft
• Strategic thinker
• Humble, collaborative, and team player
• Fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks
• Understands the complex Stronghold ecosystem with multiple personas and drives the best ROI with your marketing decisions

Benefits

• $200,000 - $255,000 a year
• Full time position with ability to work 3 days a week in our San Francisco office
• Ability to work remotely within the US