AJ Bell is hiring a
Web Analyst

Summary

AJ Bell is seeking an experienced Web Analyst to join their Marketing team. The role involves using various analytics tools to produce reports, collaborate with stakeholders, manage data, and drive the use of digital data within the company. The candidate should have experience with Google Analytics, GTM, GA4, and Google Data Studio.

Requirements

• Proven commercial experience with Google Analytics especially GTM, GA4 and Google Data Studio (minimum of 3 years)
• Previous experience working with cross-functional teams and an understanding of the data intricacies this requires
• Be an Excel super user, you should be comfortable to the point you can upskill your colleagues if required
• Knowledge of A/B testing processes, in particular their uses within user funnels
• Understanding of common web and marketing analytics best practices
• Knowledge of social media platforms and integration
• Analytical and problem-solving skills
• High attention to detail

Responsibilities

• Being the SME on Google Analytics, GA4, GTM and Google Data Studio tools
• Production of monthly and ad-hoc user website behaviour reports and analysis with relevant insights
• Presenting data insights in such a way that these can be used for business and product decision making, providing data-informed recommendations
• Managing the process to improve user insight across different channels and segments, and measuring success
• Confirming KPIs and metrics that report strategy performance and support business objectives
• Working closely with digital stakeholders to understand their analysis and insight requirements, continually evolving the offering
• Working with agency partners, IT and data teams to enhance reporting and performance measurement; conducting detailed analysis when required
• Debugging, prioritising and escalating analytics defects to ensure they capture and track the right data, in the right place, and at the right time
• Driving and championing the use of digital data and the importance of online measurement and performance optimisation within the Marketing Team and wider business, including assisting in workshops and presentations
• Managing, segmenting and mining data extracted from third party tools to support CRM and email campaigns based on behaviour and user trends

Preferred Qualifications

Knowledge of mobile app analytics advantageous

Benefits

• Starting holiday entitlement of 25 days, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Medicash
• Discounted private healthcare scheme and dental plan
• Free gym membership, with an on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Parking at Exchange Quay
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent management programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working: At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office