Web Analytics Consultant

Summary

Join AllCampus Workplace, an EdTech startup, as a web analytics consultant for a 4-week project (with potential extension) to solve a critical conversion tracking challenge. The goal is to implement comprehensive user behavior tracking to improve conversion rates from users to paid leads. You will audit existing analytics platforms (Google Analytics, Clarity, HubSpot), design custom event tracking, and deploy tracking across pilot employer sites. The project involves setting up reporting dashboards, testing data accuracy, and providing optimization recommendations. This remote role offers a flexible work style and an hourly rate of $60-65.

Requirements

• Advanced Google Analytics experience with custom event tracking and conversion funnel setup
• Experience with marketing analytics tools (Clarity, HubSpot integrations preferred)

Responsibilities

• Audit current Bubble platform capabilities for analytics implementation
• Evaluate existing Google Analytics, Clarity, and HubSpot setup
• Design custom event tracking for user searches and program comparisons
• Recommend optimal tracking solution within platform constraints
• Deploy tracking across 3-5 pilot employer sites
• Set up reporting dashboards for user behavior insights
• Test data accuracy and create scaling documentation
• Provide optimization recommendations based on initial findings

Preferred Qualifications

• Bubble platform experience or understanding of template-based system limitations
• User journey mapping and lead generation funnel experience
• EdTech or education marketing background

Benefits

• Remote work
• $60-65/hr