Web Designer

Summary

Join LastPass's web marketing team as a UX Designer! You'll be responsible for creating exceptional user web experiences that drive business conversions. Collaborate with cross-functional teams to brainstorm and design concepts, ensuring every touchpoint optimizes conversion while maintaining a positive user experience. Constantly test and iterate on designs based on user feedback and performance metrics. Identify and solve conversion barriers, producing high-fidelity designs and optimized assets. Enhance existing design systems and work closely with engineering and publishing teams throughout implementation. This role requires experience in UX/UI design, a proven portfolio, and proficiency with design tools like Figma and Adobe CC. LastPass offers a remote-first culture, competitive compensation, flexible PTO, generous parental leave, comprehensive health coverage, and more.

Requirements

• Experience in the field of experience design with deep knowledge of UI/UX patterns, visual design principles, and best practices across all web touchpoints and form factors
• Proven track record and portfolio of winning experience strategy and design case studies and that show how your work meets user needs, product requirements, and business goals
• Prior experience with marketing SaaS products for both B2C and B2B
• Skills in responsive design or mobile first design - attention to detail across many breakpoints for a consistent experience
• Experience in conducting cross-channel collaboration and driving UX web strategy in large organizations with multiple stakeholders
• Familiarity working in an Agile scrum environment and its associated principles
• Experience with conversion testing and landing page/funnel optimization via interactive prototypes, customer journey maps, service blueprints, and detailed user experience flow diagrams
• Proficiency with Figma, Adobe CC, UserTesting.com
• Data-driven mindset

Responsibilities

• Create exceptional user web experiences that prioritize the needs and behaviors of users and lead to desired business actions, such as purchases, sign-ups, or other conversions
• Collaborate cross-functionally with product owners, scrum leads, content strategists, copywriters, developers, and organizational leaders in brainstorming and creating concepts end-to-end
• Convey design ideas via sketches, storyboards, user flows, wireframes and prototypes that consider the entire user journey, from awareness to post-conversion, ensuring that every touchpoint optimizes the likelihood of conversion while maintaining a positive user experience
• Constantly test, analyze feedback and iterate on web designs via A/B testing, user testing, and other methods to refine designs based on real user feedback and performance metrics
• Identify barriers to website conversion and creatively solve these problems with design solutions that align with both user needs and business objectives
• Produce final high-fidelity designs and optimized assets, showing a strong understanding of design principles applied to our customer base and current design ecosystem
• Enhance existing design systems to better align with brand style guidelines, product UX and web production needs as well as making it scalable and flexible to remove UX dependencies and friction in production velocity
• Work closely with engineering and web publishing teams throughout the implementation cycle to help with user stories, specs creations, and design QA

Preferred Qualifications

• Experience working with Stable Diffusion or similar AI image generation technologies, with the ability to integrate brand-specific parameters into the design process
• Knowledge and experience with Figma API that allows developers seamlessly integrate design elements from Figma directly into a website or application built with a headless CMS architecture

Benefits

• Remote first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous Parental leave
• Comprehensive health coverage, dependents included
• Home office setup support
• LastPass families free account up to 5 members
• Continuous learning and development opportunities