Web Designer

Summary

Join Heidi, a company on a mission to revolutionize healthcare delivery, and become a key member of our cross-functional team. You will define web visual direction, design reusable components, build accessible layouts, and collaborate with developers and content strategists. This role requires strong Figma proficiency and experience designing CMS or modular systems. You will work closely with product designers to ensure a consistent Heidi experience across web and product channels. The position offers a remote-first work environment with flexible hours and the opportunity to contribute to a global platform and design system.

Requirements

• Strong Figma proficiency and experience designing CMS or modular systems
• A compelling portfolio showcasing web design skills, a systems-oriented approach, and a clear user-centric mindset
• At least 2 years of UI experience in SaaS (healthcare background is a plus)
• Great communication and collaboration skills, with the ability to articulate design rationale to cross-functional teams
• A genuine passion for keeping up with the latest design trends, methodologies, and technologies

Responsibilities

• Define web visual direction aligned with Heidi’s evolving brand
• Design reusable components for a modular block library
• Build accessible, responsive layouts across breakpoints
• Collaborate with devs and content strategists to ensure seamless implementation
• Work closely with product designers to deliver a consistent Heidi experience, aligned across web and product channels
• Audit and evolve our web design presence as we scale globally
• Work closely with the data and development teams to optimisation conversion rate through progressive design changes
• Design variants to leverage A/B testing to run experiments with a continuous improvement mindset
• Advocate for and evangelize design thinking, accessibility, and user-centric design principles throughout the organization
• Stay up to date with competitors, market offerings, global trends and best practice to inform design improvements of our digital experiences
• Support the continuous improvement of our design process by contributing to our design frameworks and playbooks

Preferred Qualifications

• Understanding of accessibility, localisation, and mobile-first design
• Familiarity with Tailwind, headless CMS workflows, or healthtech
• Exposure to A/B testing tools
• Experience working with (and contributing to) design systems, design operations, and design governance
• Experience conducting user research, usability testing, and/or gathering qualitative and quantitative insights to inform design decisions

Benefits

• Remote-first with async flexibility
• Own your designs from concept to shipped
• Learn and build with a world-class team
• Shape a global platform and design system from day one
• Contract/freelance role with option to extend
• Help us reimagine primary care and change the face of healthcare in Australia and then around the world