Webstacks is hiring a
Web Strategist in United States

Summary

Webstacks is a high-performance website operations and growth marketing agency seeking a strategist to collaborate on and lead diverse website projects for B2B tech clients. The strategist will work closely with team members to plan and execute best-in-class websites, ensuring strategic alignment with client goals and project scope. They will also uphold high standards of quality and contribute to cross-functional efforts.

Requirements

• 5+ years of experience in defining website strategies, preferably for a wide range of web projects including full-scale redesigns, tech stack migrations, and bespoke web solutions
• Strong understanding of web principles, methodologies, and software; a personal interest in staying up to date on the latest tools and techniques in web design, UI/UX, and related disciplines
• Demonstrated ability in strategic planning, analytical thinking, and problem-solving; experience making strategic decisions and maintaining project momentum with variable resources in high-stress situations involving multiple stakeholders
• Excellent interpersonal and communication skills, with a proven track record of building cross-functional partnerships to drive project success
• Self-motivated attitude with the ability to thrive in a dynamic environment, adapting to real-time changes in project scopes, processes, and resource allocations

Responsibilities

• Work closely with our lead strategist to build a robust, high-functioning strategy department serving both website projects and retainers
• Own project strategy for assigned clients, ensuring strategic alignment with client goals and project scope while cultivating strong partnerships with clients
• Create project plans designed around client business goals based on qualitative and quantitative data as well as input from other team SMEs; provide timely strategic input to design, development, and project management
• Identify opportunities and keep track of potential post-launch scope to pave the way for a seamless transition into retainer projects
• Take part in cross-functional efforts to define the strategy services we offer and how we deliver them
• Uphold high standards of quality, ensuring both creative and technical outputs meet or exceed client expectations and industry best practices
• Hold in-depth stakeholder interviews with client leadership to identify business goals and constraints as well as end-user priorities to plan for a seamless visitor-centric web experience
• Conduct detailed website performance, content, and competitor research to produce insightful, actionable recommendations and polished client-facing reports
• Work closely with clients to define information architecture and user journeys using tools like ScreamingFrog, Google Analytics, Hotjar, Slickplan, and Figma
• Flag potential issues with project managers, collaborate with design and dev teams, communicate with clients, and step in when needed to help keep things moving on projects

Benefits

• Unlimited vacation policy
• Health, dental, and vision insurance
• Matched 401(k)
• Macbook
• Constant growth and learning opportunities
• Work-life balance
• An energetic, motivating and fun culture