Website And Seo Analyst

Summary

Join Simpplr as a Website and SEO Analyst and play a critical role in enhancing our website's organic search performance. You will execute and monitor key SEO activities, optimize website pages, conduct A/B testing, and perform technical audits. This role demands strategic planning, execution, and optimization to boost quality traffic and conversions. You will collaborate with the web development team and other stakeholders to achieve SEO goals. The position is remote based in India. The role requires a blend of technical skills and strategic thinking to improve website performance and drive business growth.

Requirements

• 2+ years of SEO experience in a similar role
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• Hands-on experience with SEO tools (e.g., Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs)
• Strong skills in keyword research, technical SEO, and content optimization
• Demonstrated ability to create and deliver comprehensive SEO reporting and analysis

Responsibilities

• Perform daily SEO health checks to identify and resolve issues related to indexing, crawling, traffic dips, and technical site performance
• Track and analyze SEO KPIs, including organic traffic, keyword rankings, and conversions, and provide detailed weekly reports to stakeholders
• Optimize existing pages by updating content, metadata, and internal links to align with priority keywords, improve user engagement, and enhance conversion rates
• Plan, run, and report on continuous A/B testing to identify and implement optimizations for key landing pages, increasing form fills and driving pipeline growth
• Conduct in-depth technical site audits and work with the Web Dev team to enhance site structure, speed, and mobile-friendliness for improved user experience and SEO performance
• Perform competitive analysis of our competitors’ web pages to identify gaps and opportunities, and recommend and implement changes accordingly
• Research and identify organic search opportunities to improve SERP and AI Overview rankings. Work closely with a writer to create and implement optimized content
• Continuously monitor the inventorization of top website assets to ensure alignment with SEO and conversion goals
• Track and report on page-to-page conversions, providing actionable recommendations to enhance user pathways and engagement
• Develop and execute an internal link-building strategy to support priority keywords and topics, ensuring optimal link equity distribution
• Conduct page indexing, crawling, and site structure optimization to ensure search engines can effectively discover and rank our content
• Implement on-page SEO recommendations and collaborate with cross-functional teams to align SEO strategies with broader marketing and content goals

Preferred Qualifications

• Knowledge of HTML, CSS, and JavaScript for troubleshooting basic website issues
• Google Analytics and other SEO tool certifications
• WordPress CMS experience
• Strong analytical mindset and ability to communicate technical insights effectively to non-technical stakeholders

Benefits

Remote work