Seo Analyst

Summary

Join Granicus as an SEO Analyst and provide expert SEO consulting to Simpleview clients. You will manage SEO, CRO, and content services for assigned accounts, conduct client consultations and training, and create comprehensive reports using various analytics platforms. The role involves conducting thorough SEO research and analysis, implementing optimization strategies, and providing data-driven recommendations to improve website traffic and meet client goals. You will also manage client communications, identify upsell opportunities, and ensure timely completion of all contracted items. This customer-facing position requires strong analytical skills, excellent communication abilities, and a deep understanding of SEO best practices. Granicus offers a remote-first work environment and a supportive, inclusive culture.

Requirements

• Demonstrate a strong background with Google Analytics and other digital SEO tools like Google Search Console, SEMRush, Mouseflow, Screaming Frog and MOZ, among others
• Develop and execute search engine optimization initiatives to drive incremental search traffic
• Exercise critical thinking to conduct thorough analysis that results in actionable insights
• Be passionate about SEO and remain knowledgeable about trends and best practices
• Communicate clearly, effectively and persuasively in both written and verbal forms
• Exercise good judgment to take smart action and solve problems, does not require constant oversight, does more than the bare minimum and performs under pressure
• Maintain high standards and provide work that is professionally composed and free of error

Responsibilities

• Manage SEO, CRO, and content services for all assigned accounts, to include meeting all service level agreements
• Conduct phone and face-to-face consultation, reporting, and training with clients. Deliver presentations
• Educate clients about SEO and CRO, and content including best practices. Provide recommendations for better results
• Manage client communications and scope changes during project execution. Provide professional feedback and guidance when unreasonable demands are made
• Review and respond to clients without delay and with complete answers
• Assist customers with technical implementations
• Create and maintain positive client relationships and high level of client satisfaction
• Identify and communicate upsell and cross-sell opportunities
• Conduct thorough on-page optimization and site health checks
• Analyze data trends and organic performance, develop strategic SEO plans and conduct SEO activities to attain high visibility on search engines
• Implement creative ways to improve organic results and work closely in a consultative role with the clients and SEO team
• Explain SEO performance issues to clients in ways that are clear, understandable, and valuable
• Utilize Google Analytics, Search Console, SEMRush, and other platforms to review SEO performance and provide descriptive, predictive and prescriptive analyses
• Provide complete and correct monthly and quarterly reports by the 10th business day of the following month. Ensure delivery of all reports at least 48 hours prior to client call
• Convey analysis and recommendations in the report that are useful and unique to the client
• Properly execute and produce all contracted items within an SEO project’s stated scope of work
• Thoroughly read, understand, and complete assigned tickets quickly without compromising quality
• Create and submit detailed tickets to SEO Specialists, developers or other departments for support when necessary
• Review tickets when complete and check for accuracy before closing the ticket
• Self-manage ticket queue and assign tickets as necessary for issues that arise, including new page optimizations
• Develop and execute annual SEO Account Plan items on time and pace accounts appropriately
• Ideate and execute data-driven A/B tests and optimization strategies for client websites
• Utilize Growthbook, Google Analytics, and Google BigQuery for reporting. Analyze test results and data to make informed decisions to meet client website goals
• Work with client to implement winning strategies across client’s website
• Host an initial onboarding call to include a member of Simpleview’s content team to present the offering and answer any questions prior to recommendations being implemented
• Communicate with clients to understand their highest needs and goals to develop content recommendations to publish live on the site
• Conduct thorough keyword research to ideate, present, and ticket out content according to engagement level
• Plan, present, and ticket out content recommendations within the confines of engagement deliverables
• Apply common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SEMrush and Growthbook to assess SEO performance
• Assist with the creation and implementation of meta, H1s, and on-page optimizations
• Review tickets including site health scans and take appropriate action for internal or external communication. Items include broken links, duplicate content, and crawl errors, among others
• Display up-to-date knowledge of SEO and digital marketing techniques, trends, and developments
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Benefits

• Remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand
• Transparent, inclusive, and safe space for everyone
• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more
• Special guests from time to time to discuss issues that impact our employee population