Account Based Marketing Manager

Summary

Join Vercel as a Field Marketing Manager, EMEA, and lead pipeline-generating programs across the region. You will plan and execute hosted and third-party events, leverage segmentation and ICP insights to tailor programs, and partner with various teams to align on messaging and reporting. Responsibilities include supporting funnel acceleration initiatives, tracking performance metrics, maintaining a regional event calendar, and identifying new opportunities. The ideal candidate has 5+ years of experience in field marketing or demand generation, familiarity with ABM strategies, and experience marketing to an engineering audience. The role requires strong analytical, project management, and communication skills. The position is based in London (remote or hybrid) with up to 40% travel.

Requirements

• Highly motivated, curious, and results-oriented individual with a passion for driving growth
• 5+ years in field marketing or demand generation, and familiarity with ABM strategy (1:1, 1:few), segmentation, and campaign targeting
• Experience marketing to an engineering audience or working within the devtools or cloud computing industry
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Based in London (remote or hybrid)
• Willingness to travel frequently across the region

Responsibilities

• Own end-to-end campaign execution for EMEA (specifically the Nordics, Benelux, and Southern Europe) — translating integrated programs and GTM priorities into local experiences and activations that resonate with target accounts
• Plan, manage, and execute hosted and third-party events, including trade shows, executive roundtables, and industry conferences — overseeing content, logistics, vendors, budget, and follow-up
• Leverage segmentation and ICP insights to tailor programs that drive engagement across key verticals and personas
• Partner with Product Marketing, Sales, and RevOps to align on messaging, event strategy, and reporting
• Support funnel acceleration initiatives by developing follow-up playbooks and working closely with SDRs to mature pipeline
• Track and analyze performance metrics to inform future campaign strategy and investment
• Maintain a regional calendar of events and continuously identify new opportunities to increase brand visibility and drive demand
• Travel up to 40% of the time to support on-the-ground execution across the region

Benefits

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed