Account Based Marketing Manager

Summary

Join Vercel as an Account Based Marketing Manager in Amsterdam! This critical role focuses on driving marketing efforts in the Benelux, Nordics, and Southern EMEA regions. You will partner with the sales team to generate and nurture sales pipeline from a target account list. Success requires strong ABM strategy knowledge, funnel acceleration tactics, and experience marketing to engineering audiences. The position involves designing and implementing ABM programs, planning events, utilizing data analysis, and collaborating across teams. Significant travel is required. Vercel offers a competitive compensation package, including equity, healthcare, flexible time off, and a work-from-home budget.

Requirements

• Be a highly motivated, curious, and results-oriented individual with a passion for driving growth
• Be willing to travel frequently across the North & South region
• Have 5+ years of experience in field marketing and Demand Generation, with a focus on ABM strategies and pipeline generation
• Have experience marketing to an engineering audience or working within the devtools or cloud computing industry
• Possess strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
• Possess excellent project management skills, with the ability to manage multiple projects simultaneously
• Possess strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Responsibilities

• Design and implement full-stack Account-Based Marketing programs tailored to engage and convert target accounts
• Collaborate with the Enterprise & Mid Market Sales Team to align strategies and achieve pipeline goals
• Develop and execute funnel acceleration tactics based on data insights to expedite the buyer’s journey and drive conversion rates
• Plan and execute a variety of events, including hosted, sponsored, and partner co-marketing events
• Coordinate logistics, content, and promotional activities to ensure successful execution and lead generation
• Utilise data analysis and reporting to inform marketing strategies, measure performance, and adjust tactics to optimise results
• Work closely with sales, product, and other marketing teams to ensure alignment of strategies and messaging across all channels
• Participate in events and meetings across the North & South region, with a significant amount of travel involved to support field marketing activities

Benefits

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed