Senior Account-Based Marketing Manager

Summary

Join Later as a Senior ABM Manager and drive revenue growth through impactful account-based marketing strategies. You will develop and execute multi-channel marketing programs targeting upper mid-market and enterprise accounts, collaborating closely with sales and demand generation teams. Leverage paid media, email marketing, direct mail, and events to generate high-quality leads and nurture them through the sales funnel. The ideal candidate is a data-driven marketer with a proven track record in ABM, demand generation, and marketing technology. You will be responsible for campaign optimization, reporting, and cross-functional collaboration. This role requires strong analytical skills, a results-oriented approach, and the ability to work effectively in a fast-paced environment.

Requirements

• Bachelor's degree preferred (Marketing, Business or Related)
• 7+ years of experience in B2B marketing
• 3-5+ years of experience in an ABM specific role
• Demonstrated ability to influence pipeline and deal velocity through strategic ABM initiatives
• Deep familiarity with ABM and sales orchestration platforms (e.g. ZoomInfo, HockeyStack, 6sense, Demandbase, LinkedIn Ads, Salesforce, StackAdapt)
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing
• Strong collaboration skills and experience working cross-functionally with demand gen, sales, SDRs, and product marketing
• Strong background in data organization and tracking success of campaigns
• Excellent results orientation, proven record performing to aggressive growth targets
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
• Extreme level of quality assurance for visual and written creative
• Flexibility and ability to work in a fast paced and dynamic environment
• Ability to think outside the box

Responsibilities

• Develop and execute Later’s ABM strategy for enterprise and upper-mid market accounts across 1:1, 1:few, and 1:many programs
• Partner with demand gen and sales leadership to align on ICP, account prioritization, and coverage strategy
• Ensure targets are aligned and routed with BDR and SD teams
• Launch integrated campaigns using a mix of outbound email, paid media, direct mail/gifting, webinars, and events
• Build customized content experiences tailored to buyer roles and industries (e.g. CPG, beauty, retail, QSR)
• Leverage platforms like Hockeystack and Salesforce to orchestrate and track engagement across the funnel
• Continuously optimize campaigns based on engagement signals, pipeline movement, and closed-won influence
• Report on ABM effectiveness, campaign ROI, and account progression using a structured dashboard and insights
• Evangelize ABM best practices across the marketing and sales organizations
• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers
• Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with channel owners, then zooming back out to see how decisions impact the big picture and overarching company goals
• Understand campaign performance, identify trends, and draw actionable insights: Utilize platform analytics, large datasets, and other tactic specific reporting. Summarize findings for team and executive leadership
• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience
• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload
• Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs
• Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals
• Partner with the sales and product teams to ensure that leads generated are high-quality
• Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns
• Work with the data and ops team to ensure that data flows smoothly between systems and that tracking and attribution are accurate
• Actively collaborate daily and weekly with the Director of ABM & GTM and VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps
• Participate in team and company-wide meetings
• Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry-leading
• Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation
• View yourself as a leader at Later and a primary driver to our success
• You are the primary lead for webinars and partner marketing
• Demonstrate Later’s core values on a day-to-day basis

Preferred Qualifications

• Experience in influencer marketing, SaaS, or MarTech
• Knowledge of enterprise buying committees and complex deal cycles
• Familiarity with verticals like CPG, retail, fashion, and food & bev
• Experience with data visualization tools such as Mode and Looker
• Experience in CRM and marketing automation tools such as Salesforce, Marketo, and Klaviyo
• Experience in Contentful and Wordpress

Benefits

$ 135,000 - 150,000