Senior Account Based Marketing Manager

Summary

Join Invoca, a leading revenue execution platform company, as a Senior Manager of Account-Based Marketing. You will spearhead the ABM strategy for Mid-Market and Corporate segments, driving significant pipeline and revenue. As an individual contributor, you will own the development, execution, and measurement of 1:few ABM programs targeting key accounts. Collaborate closely with sales, marketing, and RevOps teams to build cohesive, multi-channel campaigns. You will be responsible for in-depth performance analysis, identifying optimization opportunities, and driving improvements against key ABM metrics. This role requires a deep understanding of B2B marketing strategies and experience with ABM platforms like Demandbase and Salesforce. The position is remote and open to candidates in the US and Canada.

Requirements

• 7+ years of experience in Account-Based Marketing and Demand Generation, with a proven ability to design and execute programs that drive measurable pipeline and revenue
• Deep understanding of B2B Enterprise and Mid-Market marketing strategies, including 1:Many, 1:Few, and 1:1 ABM approaches
• Strong experience partnering with distributed sales teams and cross-functional stakeholders across marketing, revenue operations, and executive leadership
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and adapt quickly to changing business needs
• Hands-on experience with ABM platforms—Demandbase strongly preferred—and Salesforce
• Proven track record of optimizing campaigns through performance analysis and driving pipeline acceleration using a metrics-driven approach
• Excellent written communication skills, especially in developing compelling, personalized messaging and campaign content

Responsibilities

• Develop and execute comprehensive ABM strategies and quarterly plans in close partnership with the Mid-Market sales team, aligning with their business requirements and contributing to the overall GTM strategy
• Collaborate closely with sales leadership, reps, and SDRs on account targeting, segmentation, and prospect list development to ensure ABM programs directly support pipeline generation goals within target accounts
• Design, implement, and manage multi-channel ABM campaigns leveraging Demandbase, Sendoso, Marketo, Salesforce, and other relevant technologies. This includes digital campaigns, personalized content and experiences, direct mail, gifting, and supporting field-focused events
• Continuously monitor and analyze campaign performance data within Demandbase, Salesloft (or similar), and Salesforce to identify trends, optimize tactics for pipeline acceleration, and provide regular program status updates to key stakeholders
• Manage the segment-specific ABM budget, ensuring accurate cost estimation and tracking to maximize ROI and campaign effectiveness
• Accurately measure and report on key ABM metrics, including pipeline generation, campaign effectiveness, and overall return on investment

Preferred Qualifications

Familiarity with complementary tools such as Sendoso, Sales Navigator, Salesloft, and Marketo is a plus

Benefits

• Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed
• Paid Holidays – Invoca provides 16 U.S. paid holidays, including a winter break, giving you ample opportunity to refresh and spend time with friends and family
• Health Benefits – Our healthcare program includes medical, dental, and vision coverage, with multiple plan options so you can choose what works best for you and your family. Fertility assistance is also included
• Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%
• Stock Options – All employees are invited to share in Invoca’s success through stock options
• Mental Health Program– Well-being support on a broad range of issues is available through our SpringHealth program
• Paid Family Leave – Up to 6 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members
• Paid Medical Leave – Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs
• InVacation – As a thank-you to our long-term team members, we offer a bonus after 7 years of service
• Wellness Subsidy – We provide a subsidy that can be applied toward gym memberships, fitness classes, and more
• Position Base Range - Salary Range $107k-161k plus bonus potential, 10% bonus