Account Based Marketing Program Coordinator

Summary

Join Pushpay as an ABM Program Coordinator and play a pivotal role in the day-to-day execution of account-based marketing programs. This highly collaborative position demands excellent communication and project management skills, bridging marketing and sales to ensure effective campaign execution. You will coordinate ABM campaign elements, interacting with internal and external stakeholders. The ideal candidate is detail-oriented, organized, and a self-starter thriving in a fast-paced environment. This role offers opportunities to grow your skills in ABM, digital marketing, and project management. Pushpay is ranked among the best companies to work for, offering a supportive environment and competitive benefits.

Requirements

• Bachelor’s Degree in Marketing, Business or a related field, or equivalent experience
• 2+ years of experience in marketing, project management, or ABM, ideally in a B2B environment
• Experience supporting ABM or lead-generation campaigns, including working with cross-functional teams (marketing, sales, customer success or enablement)
• Familiarity with platforms such as Demandbase and Asana, or similar tools
• Strong communication, collaboration and stakeholder management skills, with the ability to work cross-functionally
• Excellent project management skills, with experience in Agile methodologies being a plus
• Understanding of ABM/ABX strategies, frameworks, and tools (e.g., 6sense, Demand-base, Terminus)
• Knowledge of ABM and paid marketing campaigns such as display, video, and social media advertising
• Detail-oriented with a keen focus on accuracy, deadlines, and consistency
• Self-starter and strong problem-solver who thrives in a fast-paced environment, managing and prioritizing multiple projects and deadlines
• Demonstrates a high-level of professionalism as well as effective written, verbal and interpersonal communication skills
• Basic understanding of data analysis, ABM KPIs, and marketing reporting metrics
• Prolonged periods of sitting at a desk and working on a computer. Ability to lift up to 5 pounds

Responsibilities

• Collaborate with and serve as a main point of contact for sales/pre-sales, sales enablement, marketing, and other teams (including external agencies and contractors) to ensure alignment on ABM strategies and objectives
• Coordinate the day-to-day logistics of our ABM program, including tracking project timelines and deadlines in project management tooling (Asana), ensuring that all ABM initiatives stay on track and meet deadlines, and maintaining documentation (meeting notes, playbooks, best practices, work flows, etc.)
• Assist in managing ABM initiatives through Demand-base, including account list uploads, audience segmentation, personalization, and performance tracking
• Assist sales/pre-sales teams by providing them access to the necessary resources, insights, and reports to support outreach efforts and account engagement. Work with the sales team to develop and maintain accurate account lists
• Assist in coordinating campaigns, events and webinars that are part of the ABM strategy
• Assist in the coordination, management, tracking and distribution of ABM-related content and creative assets to ensure personalized content is delivered according to plan
• Organize and host internal meetings to align sales/pre-sales and marketing on target accounts, campaign timelines, and engagement results
• Monitor and compile campaign performance data from Demand-base and other sources (agency reports, Salesforce, Marketo, Tableau, etc.), supporting regular status updates and dashboards, providing insights and KPI reporting
• Help streamline ABM processes, workflows, and tools to improve overall efficiency and scalability
• Stay current on ABM trends, tools, and Demand-base features to support campaign effectiveness and ongoing learning

Preferred Qualifications

• Experience with CRM (Salesforce), marketing automation (Marketo, HubSpot, Pardot), and analytics platforms highly preferred
• Experience in B2B SaaS, technology, or enterprise solutions is highly preferred
• Certifications in ABM or Project Management is a plus
• Familiarity with content creation and campaign execution processes is beneficial

Benefits

• 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
• 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
• 401K match
• Hybrid work model - 3 days in the office / 2 days remote each week or Remote (depending on location)
• 12 paid Company Holidays
• 2 paid Volunteer Time Off days
• 15 days PTO to start, increases with tenure and seniority
• Paid parental and adoption leave