Growth Marketing Programs Manager

Summary

Join Twilio as the next Growth Marketing Programs Manager, Social Impact and play a key role in growing Twilio’s social impact by driving demand through field marketing programs. Partner with Sales and cross-functional Marketing teams to define the right event mix to meet revenue goals. Concept and deliver strategic field marketing programs, including Twilio Sponsored Live Events, 3rd Party Industry Events, Partner Events, Webinars, Roundtables, and Custom Twilio.org Experiences. Promote events before, during, and after. Manage the annual calendar and system for core event information. Create content, landing pages, and follow-up nurtures. Work closely with sales, growth, campaigns, and demand generation teams. Manage event-driven leads through Salesforce. Maintain, report, and forecast budget spend and efficacy.

Requirements

• A minimum of 5+ years of experience in B2B software event & field marketing
• Experience in growth marketing, demand generation, or integrated campaigns
• Strong in content creation such as outreach and nurture emails, event materials, sales plays. Experience leveraging AI to create content effectively
• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack

Responsibilities

• Define the right event mix to accomplish sales and marketing goals
• Plan and execute strategic events (both in-person and virtual)
• Develop internal playbooks and best practices for all categories of events, both first party and third party
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups
• Work closely with operations for lead management
• Maintain, report and forecast budget spend and efficacy of the spend against event results

Preferred Qualifications

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred
• Global event coordination experience
• Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans
• Experience with Airtable Program Management software

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program
• Health care insurance
• 401(k) retirement account
• Paid sick time
• Paid personal time off
• Paid parental leave